Carefully crafted by Creative Director Gherardo Felloni, this fantasy short film celebrates the brand’s iconic designs with a unique narrative.
The story of the first episode unfolds slowly in the charming scenes, and the character played by Laura Dern fully interprets the classic.Viv’ Choc puff bagThe essence of her style reflects her timeless elegance and feminine charm. The train passes through cinematic scenes, with each frame capturing the craftsmanship and pioneering spirit of Roger Vivier, while also showcasing Laura Dern’s incomparable charm on screen. The series of brilliant twists in “Journey” builds a fascinating narrative that celebrates the intersection of fashion, art and story, reflecting the Viv’ Choc puff bag as a symbol of fashion and sophistication, just like Laura Dern’s status in the field film.
Chapter 1: Opening
The Vivier Express sails through the French countryside This retro-style steam train, set against a backdrop of shiny brass and light pink velvet, showcases Roger Vivier’s romantic aesthetic in a no-holds-barred way. During the journey, the elegant traveler and the handsome stranger met unexpectedly. He sat across from her, apparently attracted by her beauty and temperament. When their eyes met, the woman avoided him shyly, with a little panic flashing in her eyes.I Love Vivier high heelsTension is in the air as you take advantage of the men’s Viv’ Go-Thick men’s loafers. But he kept his posture and stared out the window, while the man opened his sketchbook and began to draw.
The scenery outside the window flows, the man’s brush dances on the paper, and only his iconic Viv’ Choc puff bag remains between the two. The train stopped slowly and then sped off again. The folded portrait lay quietly on its old seat.
But as people say, beauty varies from person to person, and his vision may not be her expectation…
“To convey Roger Vivier’s aesthetic concept in film form, this encounter was a natural one. The brand has always had a deep connection with Hollywood, and has also established a relationship with the French and European film industry since the film “Belle de Jour ” Laura Dern has a unique charm, and I admire her performance in the works directed by the director David Lynch. Her great performances often inspire me. This time she collaborated with Roger Vivier to complete this project highlights the style of the brand, a great honor for me” – Creative Director Gherardo Felloni.
“I am very happy that my friendship with Roger Vivier and Gherardo Felloni has been strengthened once again and that together we present this new project that combines my acting talents with my love for Vivier Express fashion The location is very interesting, and it reinterprets many classic elements in film art in a funny and personal way.”——Laura Dern, brand spokesperson.
Vivier Express continues the features of short films – it has invited many stars of the screen to join sincerely, including Isabella Rossellini, Isabelle Huppert, Christina Ricci, Susan Sarandon and “Belle de Jour” star Catherine Deneuve. In this project, Gherardo Felloni once again teamed up with the Italian director Nicolangelo Gelormini, the screenwriter Andrea Danese and the studio Studio Paura. Since 2018, they have collaborated with Roger Vivier to create a number of advertising campaigns, incorporating his playful yet refined aesthetic and narrative style.
#VIVIER #EXPRESS #EICONS #CAMPAIGN #classic #rebirth #tour
