November 9, 2022
Popular children’s book “5 minutes later unexpected ending” The latest work also publishes a special edition with digital NFT benefits Development of original fairs in bookshops
Tohan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Toshiki Kondo) and Media Do Co., Ltd., jointly with Gakken Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Toru Goromaru ), develops children’s books. We will sell two new publications with digital NFT benefits to the popular series “Unexpected ending in 5 minutes”. Along with this, a fair campaign will be held in 510 bookshops throughout the country.
● Series introduction
A series for elementary and junior high school students featuring shorts in a wide range of genres such as mystery, science fiction, fantasy and romance. Publication began in 2013, and has become a popular series with 36 works (as of 9 November) with a cumulative circulation of over 4.5 million copies. In the latest issue, as a digital privilege of the NFT, an unpublished digital art book by illustrator usi, who works on the cover art for the series, will be attached.
Official website of the series “Surprise ending in 5 minutes” https://gakken-ep.jp/extra/5fungo/
● Information about new publications
* The illustrations included in the digital art book vary between colorful and monochrome.
* Digital NFT benefits of this work are “holder content only”. Only holders can view the content on the official FanTop app.
* The special edition with NFT digital benefits is an exclusive Tohan product.
● Information about the campaign
(1) Storage fair
・Period November 9 (Wednesday) to January 31, 2023 (Tuesday)
・ Develop fairs for new publications and series of popular works.
・Buyers of the target product will receive a novelty “Color Glass Clear Page Note”. It will end as soon as it runs out in all stores.
・List of bookstores https://www.tohan.jp/news/upload_pdf/5fungo2211_shop.pdf
・ Fair target products
(2) hashtag campaign
・ Buyers post photos of fair products on Twitter.
・ Prizes will be presented to 50 people by lottery.
・Period November 9 (Wednesday) to January 31, 2023 (Tuesday)
Application method: ① Buy fair products in bookstores
② Follow the Twitter account “Tohan Shop Planning and Development Office[Swyddogol]”
③ Post the book cover image with the hashtag “#5 minutes later winter campaign”
*Applies from 1 book
* 1 job counts as 1 application, and you can apply as many times as you like during the period.
Target product: 4 new releases, 8 OTC fair products
Application conditions: The cover of the new publication must be shown
Previously published covers and clear bookmarks must be shown
Winner announcement: After the campaign has ended, the winners will be contacted individually via direct message on Twitter from the “Tohan Shop Planning and Development Office[Swyddogol]”
Prize: 2 sets of the “Surprise ends in 5 minutes” series of gasha bean books … 25 people
Signed by the illustrator using…5 winners
NEXT book card for 5,000 yen…5 people
NEXT book card for 1,000 yen…15 people
“Shop Planning and Development Office[Swyddogol]” (@tohan365)https://twitter.com/tohan365
【reference】
About Digital NFT Benefits
Media Do and Tohan together refer to digital content with an asset value that can be obtained as a benefit from publications purchased by users using NFT (non-fungible token) based on blockchain technology. We call them digital benefits . To get the “NFT Digital Reward”, users scan the 16-digit gift code on the card attached to the publication with their device. As a result, NFTs will be published directly on the “FanTop” website, and you will be able to acquire digital content that you can prove you own.
About FanTop
“FanTop” is an NFT marketplace where you can get digital content that uses NFTs that have asset value. By using the dedicated smartphone app, you can enjoy collecting and viewing the collected content as if it were a real collection, such as displaying the collected content in a 3D room or arranging it in the real world with the AR function.
FanTop Website https://fantop.jp/
Download FanTop app https://lp.fantop.jp/app/appinfo/
