AI Adoption Lags, Creates Uncertainty for German Businesses
Table of Contents
- AI Adoption Lags, Creates Uncertainty for German Businesses
- AI Adoption and Challenges for German businesses: A Q&A
- What’s the current state of AI adoption among German businesses?
- How widespread is AI adoption in Germany?
- What are the primary challenges hindering AI adoption for German businesses?
- What is the European AI Act and why is it relevant?
- Where can German businesses get guidance on the AI Act?
- What does the “Generative AI in the company” guideline cover?
- what are the key updates in the new guidance?
- What does Bitkom President Wintergerst recommend to foster AI adoption in Germany?
- How can businesses ensure they are compliant with the EU AI Act?
- Where can I find the “Generative AI in the Company” guideline?
Berlin, March 31, 2025 – A new survey indicates that many German companies are struggling to integrate artificial intelligence into their operations, leading to concerns about competitiveness and regulatory compliance.
AI Implementation: Pioneers Few, Laggards Many
According to a survey of 603 companies with at least 20 employees, only 10% consider themselves pioneers in AI adoption.The majority, nearly two-thirds (64%), view themselves as lagging behind, while 22% fear they have missed the opportunity altogether.
Bitkom President Dr. Ralf Wintergerst urged companies to take action. “Even those who have not yet dealt with AI should not put their heads in the sand. At Ki everything is in motion and it is indeed all about finding the start,” Wintergerst said. He also highlighted the challenges companies face, including ”legal uncertainties, such as questions of data protection or the implementation of the AI Act.”
Wintergerst called for a shift in government policy, advocating for “less regulation and more innovation” to foster AI adoption.
The European AI Act poses a significant hurdle for many businesses, especially concerning the use of generative AI. To address this,Bitkom has released a revised version of its “Generative AI in the company” guideline.
the thorough guide, spanning over 100 pages, provides answers to critical legal questions surrounding the use of generative AI. It incorporates the recently enacted AI Act and offers practical assistance to companies, covering topics from initial planning to data protection and labour law implications.
Key updates include an extensive checklist for procuring AI systems and revised sections on IT security and intellectual property rights, addressing copyright, business, and trademark protection. A new chapter dedicated to ethical considerations in AI completes the guide.
Resources
Download the PDF guideline for “Generative AI in the Company” for detailed details.
AI Adoption and Challenges for German businesses: A Q&A
What’s the current state of AI adoption among German businesses?
Based on a recent survey published in Berlin on March 31, 2025, many German companies are struggling to integrate artificial intelligence. This lag is causing concern about their competitiveness and ability to comply with evolving regulations.
How widespread is AI adoption in Germany?
The data reveals a significant gap in AI implementation. Only 10% of the 603 surveyed companies with at least 20 employees consider themselves pioneers in AI adoption. The majority, a substantial 64%, view themselves as lagging behind, while 22% worry thay’ve missed the possibility altogether.
What are the primary challenges hindering AI adoption for German businesses?
Bitkom President Dr. Ralf Wintergerst highlighted several challenges.These include:
Legal uncertainties: Questions surrounding data protection, in particular, are a major concern.
Implementation of the AI Act: ensuring compliance with the new european Union regulations adds complexity.
What is the European AI Act and why is it relevant?
The european AI Act is the world’s first comprehensive regulation on artificial intelligence. It aims to establish a uniform legal framework for the development,marketing,and use of AI systems. It focuses on promoting trustworthy AI while protecting the health, safety, and essential rights of individuals. This will be fully applicable 24 months after entry into force, but some parts will apply sooner.
The AI Act’s compliance is critical for businesses operating in Germany and the EU and is a major concern for many businesses.
Where can German businesses get guidance on the AI Act?
Bitkom has released a revised version of its “Generative AI in the company” guideline designed to help businesses navigate the complexities of the AI Act, especially as it pertains to generative AI.
What does the “Generative AI in the company” guideline cover?
The guideline is a comprehensive resource, providing answers to critical legal questions surrounding the use of generative AI. It includes:
Practical assistance for companies.
An extensive checklist for procuring AI systems.
Revised sections on IT security and intellectual property rights.
A dedicated chapter on ethical considerations in AI.
what are the key updates in the new guidance?
Key updates in the guideline include:
An extensive checklist for procuring AI systems.
Revised sections on IT security and intellectual property rights like copyright, business, and trademark protection.
A new chapter dedicated to ethical considerations in AI.
What does Bitkom President Wintergerst recommend to foster AI adoption in Germany?
Dr.Wintergerst advocated for a shift in government policy, calling for “less regulation and more innovation” to encourage greater AI adoption.
How can businesses ensure they are compliant with the EU AI Act?
Understand the requirements: The EU AI Act sets out different requirements based on the risk levels of AI systems. It covers areas like clarity, risk management, and data governance.
* Develop a strategic roadmap: Businesses should align their compliance efforts with existing structures to minimize disruption,by defining specific actions and milestones for each compliance area.
Where can I find the “Generative AI in the Company” guideline?
You can download the PDF guideline for “Generative AI in the Company” for detailed details.
