AP shakes up the townhome market with 29 projects worth 25 billion baht.

Mr. Metha Raktham Deputy Managing Director Townhome Business Development Division, AP (Thailand) Public Company Limited, said that in the past 4 years, AP has been able to capture a market share of more than 46% from a total market value of 24,180 million baht under the brand. “House in the middle of the city”or total sales of 11,040 million baht, which is likely to grow continuously

“This year, the company plans to launch 29 townhome projects with a total value of 25.2 billion baht. Out of the total launch plan of AP, 65 projects worth 78 billion baht were launched in the first half of the year13. value project 10,160 million baht and the second half of the year, 16 projects worth 15,040 million baht”

The townhomes opened this year will have a total of 6 brands covering every segment. and all locations around the Bangkok-perimeter area which consists of Baan Klang Muang CLASSE, price level 10-20 million baht, 1 project, Baan Klang Muang THE EDITON, price level 7-9 million baht, number 2 projects, Baan Klang Muang, price level 5-7 million baht, 6 projects, Grand Preno Price level 4-6 million baht, 4 projects, Preno price 3-5 million baht, 10 projects and Preno Town, 6 projects.

“This year is considered the year that the most townhome projects were launched, representing a growth rate of approximately 6 times from last year, launching only 8 projects worth 3,670 million baht to be the first choice for consumers.”

This is to replace the old projects that have been closed for a lot of sales and is also a pioneer to create a competitive advantage to create a new history under the concept.‘UNLOCK VERTICAL LIFE Self-selectable vertical life area’ By flipping every limitation, presenting the best in every dimension. to suit new lifestyles, covering all segments and all levels, at a cost-effective price to meet demand in Bangkok and its vicinities

Through 3 strategies starting from 1. Launching 20 new home designs with the return of the brand. ‘House in the middle of the city Classe’ in 7 years to penetrate the luxury home market in the heart of the city, piloting the first flagship Baan Klang Muang Phaholyothin – Vibhavadi, starting price 4.99 – 9 million baht, and Baan Klang Muang Ladprao 101 station, starting price 5.99 million baht. 2. Expanding the 2-storey townhome market in the metropolitan area. and 3. expanding market share of 3-storey and 2-storey twin houses

Mr Metha said he had prepared a campaign. “Your Destinations” Starting from the introduction of 6 townhome projects to organize campaigns during 25-26 June, such as Baan Klang Muang The Edition Pinklao – Borom Pre-sale 6.99 – 9 million baht, Baan Klang Muang, Vibhavadi – Chaengwattana. Presale 3.79 – 7 million baht, Pleno Phahonyothin – Saimai 2 presale 2.79 million baht, Pleno Sukhumvit – Bangna 2 presale 2.99 million baht, Plino Suksawat – Pracha Uthit 76 presale 2.99 million baht and Pleno Town Pinklao. – Line 5 pre-sale 2.29 million baht with an offer to get every iPhone, special interest of 0.99% for 2 years, installments starting at 3,000 baht/month, and a chance to win Your Destinations Trip worth a total of over 5,000,000 baht.

“In the past 5 months, the company can achieve sales from horizontal projects of 16,810 million baht, or 23% growth compared to the same period of 2021, accounting for 45% of the projected sales target for horizontal projects of 38 billion baht for the year. that the second half of the year will be able to achieve the target number “