[PR News] AP Thailand is delighted to see the market returning to a more normal state, with sales growing by over 180% for its four condo brands: THE DIRECTION – RHYTHM – LIFE – ASPIRE. As the new generation demands the best, AP Thailand is preparing to launch two new projects worth 7.3 billion baht in 2023: ASPIRE Vibha-Victory and RHYTHM Charoen Nakhon Iconic. ASPIRE Vibha-Victory introduces the ALL NEW SIMPLEX and ALL NEW VERTIPLEX designs, offering a vertical space of up to 4.45 meters for enhanced usability. With a range of 18 different floor plans to choose from, ASPIRE Vibha-Victory provides a convenient location near the Victory Monument and a tranquil green area. Prices start at 98,000 baht per square meter, with 1-bedroom units starting at 2.79 million baht. Interested buyers can register at www.apthai.com/th/condominium/aspire-vibha-victory to receive a maximum discount of 100,000 baht.
RHYTHM Charoen Nakhon Iconic, a joint venture condominium project, presents the BLUECHIP Design PRESIDENCY, offering impeccable living design. Located near ICONSIAM and BTS Charoen Nakhon, prices start at 159,000 baht per square meter. Interested buyers can register at www.apthai.com/th/condominium/rhythm-charoennakhon-iconic to receive a discount of up to 300,000 baht. AP Thailand is also updating customers on its other new projects, including single houses, townhouses, and condos, throughout 2023.
Kamonthip Udom Bamrungchat, Deputy Managing Director of the Condominium Business Division at AP Thailand Public Company Limited, expressed the company’s commitment to providing a “good life that you can choose for yourself.” Despite the challenges faced by the condominium business group due to various recovery situations, AP Thailand believes that the general condo market has improved and passed its lowest point. The group has achieved net sales of 10.7 billion baht in the last 10 months, a growth rate of 180% compared to the previous year. With a sales target of 13 billion baht for this year, AP Thailand is pleased to see its condo sales returning to a more normal state. AP Thailand focuses on developing projects that cater to different segments and effectively communicates its brand position.
AP Thailand’s four product brands each have a clear brand position that reflects their target audience. THE ADDRESS offers Prestige-Luxe Condominiums, RHYTHM provides Luxury Condominiums, LIFE offers High Class Condominiums, and ASPIRE caters to the mass segment with its best condominiums. AP Thailand continuously adjusts its brands to meet evolving customer behavior. AP Condo is confident that its four brand offerings can meet the diverse needs of customers in terms of design, living space, and lifestyle preferences.
AP Condo is preparing to launch two new projects in 2023: ASPIRE Vibha-Victory and RHYTHM Charoen Nakhon Iconic, with a combined value of 7.3 billion baht. ASPIRE Vibha-Victory offers 593 units across 29 floors, with a project value of 2.3 billion baht. VIP DAY will be held on November 11-12. RHYTHM Charoen Nakhon Iconic, a joint venture condominium project, offers 577 units across 29 floors, with a project value of 5 billion baht. The sample room will be available for viewing on November 25-26. AP Condo aims to achieve its net sales target of 13 billion baht with the launch of these new projects and the ongoing sales and transfers of 13 other projects.
Niymaporn Sanguanphan, Senior Director of Business Marketing and Sales Division at AP Thailand Public Company Limited, highlighted the unique aspects of ASPIRE Vibha-Victory. The location in the Din Daeng and Ratchaprarop area, near Victory Monument and Vibhavadi-Rangsit Road, offers convenient access to medical centers and other locations in Bangkok and Pathum Thani. ASPIRE Vibha-Victory has seen a positive response, with two out of four projects already achieving 100% sales.
AP Thailand is dedicated to providing exceptional living experiences that meet the needs and desires of its customers across all segments, offering innovative design, flexibility, and a range of amenities to enhance everyday life.
[PR News] AP Thailand is smiling as the market trend returns to a more normal state, with sales growing more than 180% of 4 AP condo brands: THE DIRECTION – RHYTHM – LIFE – ASPIRE Complete with all answers The new generation wants
The final curve of 2023, preparing to carry out 2 new projects worth 7,300 million baht, ASPIRE Vibha-Victory and RHYTHM Charoen Nakhon Iconic, a joint venture condominium, the proudest of the year, ASPIRE Vibha-Victory has found a condominium unit ALL NEW SIMPLEX and ALL NEW VERTIPLEX, the first new wow design from the ASPIRE brand that overcomes all the old rules with vertical space in a new dimension. With a double space that is as high as 4.45 meters for real life that is more usable. VIP DAY 11-12 November, freedom in all dimensions of life. With 18 different room plans to choose from, ALL NEW SIMPLE 11 design suites, size 26.5-60 square meters, ALL NEW VERTIPLEX 7 design rooms, usable area 26-46 square meters, convenient with a location near the Victory Monument. Contact Vibhavadi-Rangsit Ready to open the warp of all dimensions of relaxation. With a very quiet green area, it’s like an oasis in the middle of Bangkok. Experience the most private and airy comfort. Heal your mind for true relaxation with a central area of up to 3 floors with more than 20 functions on an area of over 3,500 square meters. Prices start at only 98,000 baht / square meter. 1-bedroom apartments start at 2.79 million baht* Register to receive the maximum discount 100,000 baht* at www.apthai.com/th/condominium/aspire-vibha-victory RHYTHM Charoen Nakhon Iconic BLUECHIP Design PRESIDENCY finds the best in living design. The newest joint venture project, worth 5,000 million baht, prototype SUPER CONDOMINIUM, opposite ICONSIAM and near BTS Charoen Nakhon, price 159,000 baht / square meter. Open for first viewing from the sample room on 25-26 November Register to receive a discount of up to 300,000 baht* at www.apthai.com/th/condominium/rhythm-charoennakhon-iconic. Update news on all new projects from AP with single houses, town houses, and condos.
Throughout the year 2023, click
Miss Kamonthip Udom Bamrungchat Deputy Managing Director Condominium Business Division, AP Thailand Public Company Limited, said the company is committed to conducting business under the promise of providing “a good life that you can choose for yourself.”
For the condominium business group over the past year, it has been considered very successful. Going against the trend of challenges from the recovery of various nearby situations, it is believed that the general condo market today has passed its lowest point. There are positive signs of improvement.
This is reflected in the rate of new condominium launches. Sales and transfers continue to occur in the industry. In the last 10 months, the condominium business group Can generate net sales (Net Presale) of up to 10,713 million baht, growth of up to 180% compared to a year’s sales full 2020, which faced a major crisis. and increased by 15.8% compared to the same period the previous year.
This year, the condominium business group has a net sales target set at 13,000 million baht, which is believed to be able to achieve the sales as set.
This is one thing that has resulted in AP Condo sales growth returning to a more normal state. As well as constantly changing the way of thinking when developing projects, having a Brand Portfolio that covers all segments As well as communicating the brand’s position is no less important than product development.
Because the brand position is the core which is reflected in every detail of the design. So Condo AP can create a bond and enter the hearts of consumers in every segment.
Today, Condo AP has been developed through 4 product brands, each of which has a position that clearly reflects the target group:
1. THE ADDRESS (The Address) Prestige-Luxe Condominium, price level 250,000 baht / square meter. With the brand’s point of view: Create Your Own Etiquette, a life with superior aesthetics.
2. RHYTHM (Rhythm) Luxury Condominium, price level 160,000-220,000 baht / square meter With the brand’s point of view: Obsession for Perfection, very detailed for a perfect life.
3. LIFE (Life) High Class Condominium, price level 100,000-160,000 baht / square meter With the brand’s point of view: Success Platform, elevate your life to success.
4. ASPIRE (Aspire) The best condominium mass segment, price level 60,000-100,000. Baht / square meter with the brand’s point of view: Live as You ASPIRE, freedom in every dimension of life.
When customer behavior changes Brands also need to be adjusted, and we have slightly refreshed the Brand Tagline in the Thai version of each of the 4 product brands. To make a clearer difference Ready to create a campaign to communicate with the target group under the concept of the beginning of life you want to use AP Condo.
As well as communicating the position of each of the 4 AP Condo brands to be remembered by urban people. We also want to present the different points of our Condo AP which is better in every dimension. and complete with all the solutions that the new generation is looking for From today’s insights, customers are good at choosing. There is a comparison to find the condo that is most suitable for your life.
Therefore, we would like to present that all 4 brands of AP condominiums can really meet the life needs that people want, be it the design of usable space within the condominium. which completes the living space in the form of a luxury lifestyle and mass segment Or in the space dimension that can allow everything to be done within the room.
For workers who want freedom and family groups who emphasize spending time together Including common areas that answer Active Life or Passive Life.
During the last curve of the year the Condominium business group is preparing to launch 2 new projects worth 7,300 million baht:
1. ASPIRE Vipha-Victory Condominium 29 floors, 593 units, project value 2,300 million baht, ready to open VIP DAY on 11-12 November.
2. RHYTHM Charoen Nakhon Iconic, joint venture condominium, 29 floors high, 577 units, project value 5,000 million baht, ready to open to view sample rooms. The first time is 25-26 November.
This year, the condominium business group has a net sales target set at 13,000 million baht, which is believed to be able to achieve the sales as set. The two are from the launch of new projects and 13 projects that are in the process of being sold and transfer of ownership.
Miss Niymaporn Sanguanphan board Senior Director of Business Marketing and Sales Division Condominium Product Group, AP Thailand Public Company Limited, said that ASPIRE Vibha-Victory is considered a new version of ASPIRE Condominium that the company is considering. intend to develop Being in accordance with the needs and lifestyle of the target group in this particular setting.
Overall, the condominium market in Din Daeng area, Ratchaprarop is associated with Victory Monument. and Vibhavadi area It was found that no new supply has been launched for more than 5 years.
by supply with the average selling price in the manner of 115,000-155,000 baht / square meter, 2 out of 4 projects have already closed 100% of sales, which is considered a good response rate. In terms of the supply currently for sale, there are approximately 100 units, which is a project that has been for sale since then.
The year 2017 is considered an opportunity for the condo business group to enter the market in the said location. Both have the potential of the location surrounded by up to 17 Medical Centers and convenient connections to other locations in inner and outer Bangkok, Pathum Thani and surrounding areas. Near Victory Monument, Rama 9 Road and Vibhavadi-Rangsit Road.
By ASPIRE Vipha-Victory Developed under the concept of Live Convergence as you wish through a special 3D feature: Flexible as you wish, going beyond all previous rules. With a new design designed for every lifestyle. Refill as you wish. Open the warp of all dimensions of relaxation. Choose the mode as you wish, add fire to your everyday life Moveable as you wish Go to your wishes as you wish. With a location that puts every goal within reach.
In the Flexible as you wish dimension, the company is all set to launch ASPIRE NEW UNIT LAYOUT, a completely new design suite in the ASPIRE Vibha-Victory project for the first time, providing freedom in all dimensions of life with a new design suite to her choice. of 18 plans with 2 types of flats
ALL SIMPLEX 11 plans NEW, size 26.5-60 square meters, special with new layout 1 Additional Bedroom 35 square meters with 2 new functions, Flexible area that can be adjusted according to lifestyle.
Whether it is a living area or an air-conditioned bedroom, including an additional room that can be changed between a work area or a walk-in closet, creating a new and interesting feeling. A suite in style
EACH NEW SIMPLEX includes 1 Bedroom, 1 Additional Bedroom, 2 Bedrooms 1 Bath and 2 Bedrooms 2 Baths. Price starts at 1 Bedroom 2.79 million baht (price starts at 98,000 baht / square meter).
ALL NEW VERTIPLEX high ceiling suite 7-design, size 26-46 square meters, overcome all the old rules with vertical space in a new dimension with a Double Volume as high as 4.45 meters, doubling the space with the latest functions that ready to open Visit the sales office. Condos in ALL NEW VERTIPLEX style, starting on floors 22-28, price 3.9 million baht (price starting at 100,000 baht / square meter).
Refill as you wish, ready to open the warp of every dimension of relaxation. With a very quiet green area, it’s like an oasis in the middle of Bangkok. Experience the most private and airy comfort. Heal your mind for true relaxation. With a large common area on 3 floors (G floor, 8th floor, and 29th floor)
The highlight of the common areas in this project is A large green area surrounds the building on the ground floor with a deep garden more than 60 meters long, which supports different types of outdoor exercise.
as well as the swimming pool area With Aqua Exercise and Jacuzzi functions for maximum relaxation and the Healthy Space on the 8th floor.
Along with fitness equipment in private and group formats, including The Sky Lounge and The Sky Park, common areas on the 29th floor with unlimited 360 degree city views.
Moveable as you wish, ascend to your wishes with a location near Victory Monument, connecting to Vibhavadi-Rangsit, a hot location that puts all destinations at your fingertips, next to the main road, close to the expressway, convenient travel with various methods of travel BTS Skytrain, MRT Subway and Airport Rail Link
ASPIRE Vibha-Victory Located on land size 2-2-70.7 rai, 29 floors high, 1 building, 593 units, project value 2,300 million baht Residential areas start from floors 8-28, incl.
Floors 8-21 are ALL NEW SIMPLEX rooms, size 26.5-60 square meters, starting at 98,000 baht / square meter or 2.79 million baht *
Floors 22-28 are ALL NEW VERTIPLEX rooms, size 26-46 square meters, starting at 100,000 baht / square meter or 3.9 million baht *
Ready to open VIP DAY on 11-12 November Receive a special discount of up to 6%* when booking at the event. Ready to register to receive a maximum discount of an additional 100,000 baht* at www.apthai.com/th/condominium/aspire-vibha-victory
Another highlight is the opening of the flagship joint venture project, RHYTHM Charoen Nakhon Iconic, on land size 4 rai, 29 floors, 1 building, 577 units, project value 5,000 million baht, along Charoen Nakhon Road. Opposite ICONSIAM, just 100 meters from the Gold Line BTS station. Charoen Nakhon Station
Developed under the concept of Bluechip Design Residence, price 159,000 baht / square meter. Ready to see the first sample room on 25-26 November Register to receive a discount of up to 300,000 baht* at www.apthai.com/th/condominium/rhythm-charoennakhon-iconic.
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