Apple Hanam Store Opens with Commemorative Tumblers for Customers

Apple Hanam Store Opening Draws Large Crowds

MONEY TODAY REPORTER KIM NAM-I | 2023.12.09 08:52

To commemorate the opening of the Hanam Apple store, Apple provided customers who visited on the 9th with stainless steel tumblers bearing the special ‘Afal Hanam’ logo. The store, located at ‘Starfield Hanam’ in Hanam-si, Gyeonggi-do, opened its doors at 10 am and saw an overwhelming response from customers. The first new Apple Store in Korea to open in about 7 months, since March 31 (Apple Gangnam), the Hanam store attracted dozens of people who formed a long waiting line from early morning, even with reports of individuals joining the line the night before.

In preparation for the ‘open run’ situation, Apple Hanam created a separate waiting line start point to manage the crowds. The store’s commemorative eco bags and tumblers have been highly sought after, with photos of people waiting in line already being posted on online communities.

Apple Hanam has staffed 80 employees, including individuals with experience from other Apple stores around the world and locals who understand the area well. The store also boasts employees proficient in various languages such as Chinese, Japanese, French, and English, providing a diverse and inclusive environment for customers.

Environmental Sustainability at Apple Hanam

In addition to the buzz around the store opening, Apple Hanam’s commitment to sustainability has also drawn attention. The store has utilized carbon-neutral materials, including plant-based flooring with less chemical synthetic resins and a ceiling air circulation system that reduces energy consumption. The specially designed ceiling, made of biosynthetic acoustic panels and partitions, demonstrates Apple’s dedication to minimizing environmental impact. The company plans to achieve carbon neutrality by 2030.

The opening of the Apple Hanam store marks a significant milestone for the tech giant, with plans for continued expansion and investment in both customer experience and environmental sustainability.

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Money Today Reporter Kim Nam-i | 2023.12.09 08:52

To commemorate the opening of the Hanam Apple store, Apple plans to provide customers who visit on the 9th with stainless steel tumblers (pictured). /Photo = Newsis Dozens of people flocked to the Apple Store (Apple Hanam), which opened for the first time outside the Seoul area, from early morning on the 9th. On the first day of the opening, tumblers with a special logo symbolizing ‘Afal Hanam’ were provided free of charge on a first-come, first-served basis, resulting in an open run (a situation where people formed a line even before the open doors). ‘Apple Hanam’ located at ‘Starfield Hanam’ in Hanam-si, Gyeonggi-do will open at 10 am on this day. This is the first new Apple Store in Korea to open in about 7 months since March 31 (Apple Gangnam). This is the first time an Apple Store has been opened outside of Seoul since Korea’s first Apple Store opened in Garosu-gil, Seoul five years ago.

To commemorate the opening of the Apple Hanam store, Apple plans to provide the Apple Hanam logo to customers who visit on this day. Photos of people waiting in line in front of the Starfield Hanam store are already being posted on online communities.

Dozens of customers are said to form a long waiting line from early morning. There are also eyewitness reports of people joining them the night before. Posts such as ‘I really want a tumbler’, ‘People keep coming in’, and ‘I don’t know if I’ll be able to get a tumbler because there are so many people’ are posted on online communities .

Apple Hanam has created a separate waiting line start point in preparation for the ‘open run’. Previously, when an Apple Store opened in Korea, commemorative eco bags were provided for free, and were so popular that they are now being sold online. It is known that this is the first time that Apple has provided a tumbler to commemorate the opening of an Apple Store in Korea. To celebrate the opening, Apple designed a special logo inspired by the beautiful natural scenery of Hanam City. Apple explains that the design of the Apple logo with blue waves vividly depicts the flow of the Han River.

Apple Hanam has 80 employees. There are people with experience working in other Apple stores around the world, and there are also employees from Hanam who understand Hanam well. In addition to Korean, there are employees who can speak various languages, including Chinese, Japanese, French and English. Sufficient maneuvering space has been provided so that wheelchair users can explore the interior of the store.

With sustainability in mind, the use of carbon-neutral materials has also increased. Apple Hanam applied plant-based flooring with less chemical synthetic resins, a ceiling air circulation system that reduced energy efficiency, and a wooden frame. The specially designed ceiling is made of biosynthetic acoustic panels and partitions, reducing the use of metal. Apple plans to achieve carbon neutrality by 2030.

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