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ASEAN Tourists Avoid US Vacations – Key Reasons

ASEAN Tourists Avoid US Vacations – Key Reasons

July 29, 2025 Ahmed Hassan World

Asian Tourists Rethink ⁢US Travel Amidst Tariff Wars and Safety Concerns

New York – The escalating trade tensions ⁢and shifting policies‌ of the United States ⁣appear to be ⁣casting a long shadow over its appeal ⁣as a tourist destination ‌for Asian travelers. A recent survey⁤ indicates a significant dip in interest, with many citing concerns beyond just the cost​ of travel.

A extensive survey conducted by CNBC⁣ Travel reveals that a staggering 80% of Southeast Asian tourists are ⁣now less inclined to ‍consider the US for their vacation plans. The findings suggest a growing apprehension among potential visitors,with one in four respondents reporting ⁣a decline in ‍their desire to ‌visit the ⁢country over the‍ past six months.

The reasons cited are multifaceted, extending⁢ beyond economic factors. ​Tourists expressed greater⁣ worry about the potential for‍ discrimination, ‌the⁣ current administration’s policies, and the pervasive ⁤issue of gun violence in the US. These concerns seem to outweigh the financial implications of the ongoing tariff⁢ disputes.

While the⁢ news surrounding US border tariffs and policies has had ​a‌ more pronounced negative impact on younger travelers, the⁣ overall interest in visiting the US among this demographic remains.

The survey, which​ polled 6,000 international tourists from key ⁤markets ⁤including Singapore, Indonesia, Vietnam, Thailand, the‍ Philippines, and Malaysia, was carried⁤ out by the market research​ firm Milieu Insight between may 22 and June 10.

Interestingly, the data⁢ also ‌highlights a nuanced picture. nearly half of the respondents ⁤indicated they had visited the US at‌ least once⁤ previously. Furthermore, a notable segment, particularly from Vietnam (57%) and⁢ the Philippines (49%), ⁣reported an increased interest in visiting the US at this time compared to ⁤six‌ months ago.

Zilmiyah Kamble, a senior lecturer in Hospitality and ​Tourism Management at James ​Cook University in Singapore, suggests that this ​increased ‌interest from certain nations might ‍be linked to existing diaspora communities.‍ “It might very ⁣well be as of the family connection that lives​ there,” ⁣Kamble explained, noting that Filipinos ⁢are​ projected to be⁤ the fourth largest ⁤immigrant group in the US by 2024, with Vietnamese citizens ranking eighth,‍ according to pew Research ‌Center data.

beyond familial ties,‌ the enduring allure of American culture,‌ frequently enough disseminated through popular television‌ shows ‍and media,⁢ continues to be a significant aspirational factor for many.

However, the survey also points to a notable decline in enthusiasm from specific regions. Singapore, as a notable example, shows a marked decrease in interest, with⁣ approximately 55% of its residents claiming ⁢to be less interested in visiting the US compared to the previous November. Only a modest 7% expressed a current interest in traveling⁤ to the United States.

The ‌findings underscore a complex⁣ interplay of geopolitical events, safety perceptions, and cultural influences shaping the travel decisions of Asian​ tourists, ‌prompting a re-evaluation ‌of the US as a preferred global ⁣destination.

(BNL/BNL)

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