Baek Jong-won’s Strategy Revealed in ‘Business Genius Baeksajang 2’ : Bold Mission to Revive a Closed Restaurant
In tvN’s highly anticipated show, ‘Business Genius Baeksajang 2’, renowned restaurant management expert Baek Jong-won is set to showcase his wit and knowledge as he takes on the challenging task of reviving a closed restaurant in the food alley of San Sebastian, Spain. Situated amidst Michelin-starred restaurants, Baek Jong-won aims to outshine his competitors and achieve unprecedented success in sales.
‘Business Genius Baeksajang 2’, directed by Lee Woo-hyung, follows Baek Jong-won’s journey of establishing a Korean restaurant in San Sebastian, a renowned culinary hub. The city boasts the highest concentration of Michelin-starred eateries in the world, making the competition fierce. San Sebastian is not only a popular vacation spot for Europeans but also attracts countless food enthusiasts looking for gastronomic delights.
In a bold departure from the previous season, where Baek Jong-won had the freedom to choose the location of his stores, the production team has presented him with a closed shop in the food alley of San Sebastian. A pre-release video reveals Baek Jong-won’s initial shock upon seeing the shop he is about to open. Despite initially dismissing it as an unsuitable location, he discovers that the closed shop is the one he has been challenged to revive. With this unexpected twist, Baek Jong-won’s resolve is tested, but he wastes no time in analyzing the shop and its menu to identify the reasons for its previous failure.
A Difficult Mission Unveiled
The production team, impressed by Baek Jong-won’s business acumen showcased in the previous season, is determined to present him with even more challenging missions this time around. Baek Jong-won’s ability to quickly assess the commercial areas and pinpoint the reasons for failure simply by examining the menu has left the entire staff awestruck. Recognizing his exceptional skills, the production team has promised to provide a wealth of initial information to further accentuate Baek Jong-won’s ‘business genius’ abilities.
Before the premiere, a production presentation was held online, where Baek Jong-won revealed the difficulties he encountered during the filming. As someone with real-life experience in the restaurant industry, he expressed disappointment in the restaurant owners who had high expectations for his involvement. Despite the pressure to succeed, Baek Jong-won relied on his reliable employees and teamwork to undertake the challenge of operating the second store. The show’s appeal lies in the multitude of decisions Baek Jong-won must make, with potential accidents lurking at every corner. Viewers are encouraged to immerse themselves in the show and contemplate their own actions, as each decision carries consequences.
Enhanced Entertainment Value
This season, the show features Lee Jang-woo as the store manager, who describes the program as a blend of entertainment and documentary. Emphasizing its authenticity, Lee Jang-woo urges those in the restaurant industry seeking to expand overseas to watch and learn from the show’s realistic portrayal of running a business. Meanwhile, Hall manager John Park, who has a strong command of Spanish, adds a linguistic flair to the show and promises more excitement compared to the first season. He encourages viewers to focus on how Baek Jong-won overcomes challenges and how the team unites to overcome obstacles. Additionally, Kwon Yuri, taking on the role of chef, assures viewers that the show will surpass the intensity of dramas and movies, with countless moments of crisis that will keep audiences on the edge of their seats.
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Reporter Sang-geun Yoon | 2023.10.29 09:56
/Photo=Screen capture from tvN’s ‘Business Genius White Sand Beach 2’ pre-release video
With tvN’s ‘Business Genius Baeksajang 2’ premiering on the 29th, Baek Jong-won’s special strategy was announced. Attention is focused on what kind of wit and knowledge Baek Jong-win will show after receiving the mission to “revive a closed restaurant” in the food alley of San Sebastian, Spain, which is lined with Michelin restaurants, and will do that. able to gain an upper hand in sales in competition with prominent restaurants.
‘Business Genius Baeksajang 2’ (directed by Lee Woo-hyung) is the story of Baek Jong-won, Korea’s top restaurant management expert, who takes on the challenge of starting and operating a business in a waste country of Korean food . This time, we are starting a Korean restaurant in San Sebastian, Spain, a famous gourmet city. San Sebastian is a city with the largest number of Michelin restaurants per unit area in the world, where every other house has earned a Michelin star, making it a place where fierce competition in sales takes place. This is a famous vacation spot for Europeans, and it is also famous for being a city where many tourists come just for the food.
The production team, which had really confirmed the business prowess of Baek Jong-won’s genius in Season 1, seems determined to bring out a difficult mission card from the beginning. Unlike season 1, which prepared candidates for stores located in different locations and allowed Baek Jong-won to choose the location of the store, this time the production team informs the stores that have already u choose Even that shop is a closed shop in the food alley of San Sebastian.
In a video pre-released before the first broadcast on the 29th, Baek Jong-won was caught in shock and couldn’t keep his mouth shut as he faced the store he was about to open. Looking around the food alley of San Sebastián, he found the only shop that had closed and said confidently, “This is not the place to do business.” However, by coincidence, the closed shop was the Spanish shop where the ‘Business Genius’ was going to challenge, and Baek Jong-won, who had an unexpectedly difficult mission, froze in place. Barely able to hold on to his escaping soul, he soon began to look around the shop itself, explaining, “The shop itself is narrow and has a large pillar supporting it in the middle, so it’s not the conditions are good for running a shop,” and “If it were me, this would be the shop.” He diagnosed, “We will never take over.” Then, after looking at the menu and analyzing it for a while, he carefully opened up the reason why the restaurant he previously ran went bankrupt.
Raising curiosity about what the results of Baek Jong-win’s ‘business genius’ analysis will be, the production team said, “Baek Jong-won is Baek Jong-win after all. Considering the abilities he showed in season 1, we planning and mission more difficult this season Starting a business in a closed shop. “But Baek Jong-won, who had already looked around the streets and understood the surrounding commercial areas, was able to identify the reason for the failure just by look at the menu All the staff on the site were surprised. As the mission became more difficult, Baek Jong-won, a ‘business genius’, won, “We intend to pour out more various initial information,” he said.
Meanwhile, points to watch that it would be good to know in advance before the first broadcast were also revealed. In the production presentation held online on the 27th, Baek Jong-won said, “I think the production team studied how to bully me. I had a harder time than I thought,” and added, ” As someone who runs a real restaurant business, I was disappointed by the restaurant owners who had expectations of me. “I didn’t want to do it, and there was a lot of pressure not to want to fail,” he admitted, and referred to reliable employees as a factor in being able to carry out Season 2 despite this. Although he could not have done it alone, he was able to take on the challenge of operating the second store thanks to the teamwork he works with his employees. In that regard, “If I were Baek Jong-won or John Park, it would be more interesting to watch it as if I possessed the role under this assumption. There are many decisions to be made in every area and situation. Depending on the decision, an accident might happen, “Cross-possible situations happen like a game. If you watch it while thinking about what you would do, you can enjoy it big,” he said, highlighting the key points to watch in ‘White Sand Beach Business Genius 2’.
Lee Jang-woo, who was promoted to store manager this season, said, “It’s a program that’s halfway between entertainment and a documentary. We’ve made a real business that can be described as ‘hyperreal,'” and appealed that it highly recommended to those in the restaurant industry looking to expand overseas. Hall manager John Park, who revealed he had learned Spanish at high school and once again raised expectations for a ‘linguistic genius’ performance, emphasized the upgraded fun compared to season 1. “There are a lot more events than season 1. There are a lot of things to see, events, and twists, but I hope people will focus on how the president overcomes them and how our members unite.” Finally, Kwon Yuri, who announced that he will act as a chef in place of Lee Jang-woo, who was promoted to store manager, also expressed strong confidence, saying, “It will be more fun than dramas or movies. ” He raised expectations by adding, “There were too many moments of crisis. If you watch how the ability to cope with crises was, it will be much more dramatic than the drama.”
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