Barbie Sports Club Truck Tour Arrives in Baton Rouge This Weekend
Baton Rouge residents will have the chance to immerse themselves in the world of Barbie this Saturday, February 7, as the Barbie Sports Club Truck Tour makes a stop at the Mall of Louisiana. The pop-up experience will offer exclusive, limited-edition merchandise inspired by an active lifestyle.
The Barbie Sports Club Truck will be located between Soma and Columbia stores at the mall, operating from 10:00 a.m. To 7:00 p.m., according to WAFB. Fans can expect to find a curated selection of Barbie-branded apparel, accessories, and drinkware, all designed with a sporty aesthetic.
This tour marks the latest iteration of the Barbie Truck Tour, which began in 2019 and has been bringing exclusive merchandise and themed experiences to Barbie enthusiasts across the country. The 2026 tour focuses on the “Sports Club” theme, showcasing athletic-inspired gear, and collectibles.
Baton Rouge is one of only two cities in Louisiana hosting a stop on this year’s tour. The truck previously visited Metairie, Louisiana, on January 31, 2026.
The Barbie Sports Club Truck features an exclusive lineup of active-inspired apparel, accessories, and drinkware, according to Mattel. The collection includes limited-edition items tailored to fans who love Barbie’s sporty style.
The Barbie Truck Tour has been traveling across the U.S. Since 2019, offering exclusive merchandise that celebrates different facets of Barbie’s iconic world. The tour aims to provide fans with unique and collectible items not available elsewhere.
The Mall of Louisiana is located at 6401 Bluebonnet Blvd, Baton Rouge, LA 70836. Shoppers are encouraged to visit between 10 a.m. And 7 p.m. On Saturday to experience the Barbie Sports Club Truck and browse the exclusive merchandise.
