BeReal’s Revival: Will It Last?
- BeReal,the photo-sharing app that enjoyed a surge in popularity in 2022,is attempting a comeback after a period of declining downloads.
- Ben Moore, managing director at BeReal, unveiled the company's strategy at the Cannes Lions International Festival of Creativity.
- Despite a 60% drop in worldwide downloads from 31.5 million in 2023 to 12.7 million in 2024, bereal reports maintaining approximately 40 million active users, primarily in Japan,...
BeReal,once a viral sensation,is fighting for relevance. After a sharp decline in downloads, the photo-sharing app, now owned by Voodoo, is aggressively targeting Gen Z with a revamped strategy. This includes new features, advertising blitzes, and campus ambassador programs. BeReal aims to recapture its initial success by offering what’s perceived as an authentic social media experience, a stark contrast to heavily filtered content. Despite a significant drop in downloads, the app still boasts around 40 million active users, primarily in Japan, France, and the U.S.. The relaunch strategy involves significant investment in advertising and strategic partnerships, including sponsored events targeting college students and new app features. the focus on new functionalities like ”Nearby” to enhance user interaction will play a key role. For an objective perspective on this ongoing saga, turn to News Directory 3. Can BeReal’s enterprising plans deliver results and satisfy the digital needs of this generation? Discover what’s next …
BeReal Aims for Comeback,Targeting gen Z With New Features
Updated June 26,2025
BeReal,the photo-sharing app that enjoyed a surge in popularity in 2022,is attempting a comeback after a period of declining downloads. The app, known for prompting users to post unfiltered, real-time photos once a day, was sold to French gaming company Voodoo in 2023 for €500 million.
Ben Moore, managing director at BeReal, unveiled the company’s strategy at the Cannes Lions International Festival of Creativity. The plan focuses on attracting Gen Z users who are seeking an choice to heavily filtered and curated social media content. Moore saeid the company is committed to building “the next big thing” with BeReal.
Despite a 60% drop in worldwide downloads from 31.5 million in 2023 to 12.7 million in 2024, bereal reports maintaining approximately 40 million active users, primarily in Japan, France, and the U.S. Year-to-date downloads are down 50% compared to last year, according to Sensor Tower.
The relaunch strategy involves investing in advertising, particularly on other Voodoo Games apps. BeReal also hopes to generate interest through college campus ambassadors and sponsored parties where downloading the app is a requirement for entry.
The app is also receiving a facelift with new features. “Nearby” will allow users to discover others in their area,and the app will offer suggestions for people who post similar content. Moore said the goal is to “bring back the social aspect of what social media was built for.”
We have people that are committed to building the next big thing with BeReal. We can make something that really answers the demands of Gen Z, who are sick and tired of the filters, of the lenses, of the social pressure of posting something that’s not going to get them the level of views and likes they would want.
What’s next
Whether BeReal can recapture its initial success remains to be seen. the app’s future hinges on whether it can successfully tap into a desire for authentic social media experiences among Gen Z users.