semiconductor shortage high shipping costs As a result, IT products have to increase the price. Brother confirmed that the product price has not been raised.
On August 10, 1964, Mr. Teerawut Supaphanpinyo Managing Director of Brother Commercial (Thailand) Co., Ltd. or Brother said that from the situation of COVID-19 ongoing epidemic As a result, IT businesses around the world are affected. causing the need to adjust the selling price according to the increase in cost
Brother still chooses to keep the selling price so that consumers can buy the company’s products at the same price. Because consumers are affected as well. According to data from the Bank of Thailand (BOT), Thai household debt outstanding in the first quarter of 2021 rose to 14.13 trillion baht, accounting for 90.5% of GDP, the highest in 18 years. and will increase throughout the year 64
For the important factor that causes many IT companies to increase the price is the cost of parts that have increased in price due to the shortage of some parts, such as semiconductors that are not enough to meet the market demand. including transportation problems Because currently the containers are not enough to meet the demand. There is also an increase in freight rates that are higher. And most importantly, the impact of the weakening baht will automatically increase costs by 5-6%.
However, the company has always focused on cost management and expenses in various aspects, causing at present, even though there are factors that affect the cost structure Still able to cope with the situation so as not to push the burden on consumers. To allow products to help customers to live and operate their business as best as possible In the situation of COVID-19 outbreak
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