Cadbury Eggs vs. Peeps: Which Easter Candy Do New Yorkers Prefer?
- Data from Target candy sales indicates that New York residents prefer Peeps over Cadbury Creme Eggs, placing the state in a minority group of consumers compared to the...
- The analysis, which examined candy sales between March 16 and April 20, 2025, found that 61% of the U.S.
- New York is among the 20 states that have developed a strong fanbase for the chick-shaped marshmallow candies.
Data from Target candy sales indicates that New York residents prefer Peeps over Cadbury Creme Eggs, placing the state in a minority group of consumers compared to the broader United States.
The analysis, which examined candy sales between March 16 and April 20, 2025, found that 61% of the U.S. Population prefers Cadbury Creme Eggs. While 30 states—primarily located across the Midwest—and Washington, D.C., favor Cadbury eggs, only 20 states prefer the marshmallow treat.
New York is among the 20 states that have developed a strong fanbase for the chick-shaped marshmallow candies. Other states sharing this preference include California, Florida, Texas, and several other Sun Belt states.
Regional Preferences and National Trends
The divide in Easter candy preferences shows a distinct geographical split. The states that prefer Cadbury eggs are largely concentrated in the Midwest, while the Peeps preference is more prevalent in the Sun Belt and other specific regions.
The following states are identified as preferring Peeps:
- Alaska
- Arizona
- California
- Delaware
- Florida
- Georgia
- Hawaii
- Idaho
- Indiana
- Louisiana
- Montana
- Nevada
- New Jersey
- New Mexico
- New York
- Oregon
- South Carolina
- Pennsylvania
- Texas
- Washington
Conversely, the states and districts that prefer Cadbury eggs include:
- Alabama
- Arkansas
- Colorado
- Connecticut
- Illinois
- Iowa
- Kansas
- Kentucky
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Nebraska
- New Hampshire
- North Carolina
- North Dakota
- Oklahoma
- Ohio
- Rhode Island
- South Dakota
- Tennessee
- Vermont
- Virginia
- West Virginia
- Wisconsin
- Wyoming
- Utah
- District of Columbia
New Product Releases and Availability
In January, Peeps expanded its offerings by releasing three new flavored marshmallow chicks. These new variations include Pop-Tarts Frosted Strawberry, Chili Lime Mango, and SunnyD.
The availability of these new flavors is limited to specific retailers. The SunnyD flavor is available exclusively at Target, while the Chili Lime Mango chicks are sold only at Kroger, according to a news release.
Target also implemented promotional pricing for the holiday season, offering buy one, get one 50% off deals on select Easter candy through March 21.