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Change the name or change the model? It is rumored that Apple could rename its flagship phone as the iPhone 15 Ultra instead of the iPhone 15 Pro Max.

The iPhone 14 Series has just been sold out for a while, with news about the next model coming out again. It is reported that the iPhone 15 Series will change the way the model is called. Before this was the Pro series and the top was the Pro Max. But next year it will switch to the iPhone 15 Ultra series instead. Which I don’t know if it’s a new model breaking out of the line from the Pro Max or just want to change the model name

This report comes from a credible source such as Mark Gurman from the Bloomberg news agency, as always, who said that Apple is focusing on the development of the iPhone 15 Ultra that will replace the Pro Max model, it seems reasonable Because that the size of the latest smartwatch has the Apple Watch Ultra. It would not be strange to put the word Ultra with other line products. Also, Apple has been experimenting with product name strategies for the past two years, such as making a mini iPhone model for two years, and eventually switched to the iPhone Plus model this year.

The reason for switching from the mini version to the Plus version is that the sales of the mini version are not so good. Shows that most people don’t want compact phones. But recently, when trying to sell the iPhone 14 Plus model that focuses on large screens, it seems that the sales are not good either. Until then, you must also reduce production. It can be said that I haven’t found the perfect moment yet.

As for the mobile version of the iPhone 15 Ultra, this is still not sure if the name change will change the strengths. Or is it special for a specific model as well? Due to the name change, there may be ideas to develop products to have new features or specifications. But if nothing is modified, it means you want to change the name to promote your image or some branding.

apart from that there are also rumors that the iPhone 15 Series will be significantly redesigned since the 2020 iPhone 12 Series and will switch to USB-C ports (or possibly no port). It will be available to play on all iPhone 15 models, not limited to the pro version as in the iPhone 14.

source: gizmochina