China’s “996” Work Culture: Companies Exiting, Employees Urged to Leave
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Midea and the Shift Away from China’s ‘996’ Work Culture
The Rise and Fall of ‘996’
For years, the ‘996’ work schedule - working from 9 am to 9 pm, six days a week – was glorified by some Chinese technology companies, including Alibaba. This demanding system was often presented as a key to economic success and national competitiveness. However, growing concerns about employee well-being and burnout are now prompting a shift towards more humane work practices.
The ‘996’ culture has faced increasing criticism for its detrimental effects on workers’ health, family life, and overall quality of life. it has also been linked to decreased productivity in the long run, despite the initial push for output.
Midea’s New Approach: Leaving at 6:20 PM
Midea, a major manufacturer of household electronic devices, is among the companies leading this change. Traditionally, Midea employees routinely worked until midnight. Now, they are being encouraged to finish their work and leave the office by 6:20 PM.
this change is being actively promoted by Midea thru its social media channels. The company’s Weibo account has shared images of employees enjoying leisure activities after work, accompanied by the caption, “What do you do after work? The real life begins after work.” This messaging signals a deliberate effort to reframe the company culture and prioritize work-life balance.
Why the Change?
Several factors are likely contributing to this shift. Increased government scrutiny of labor practices,growing employee activism,and a recognition that a healthier,more rested workforce can be more productive are all playing a role. The move also aligns with broader societal trends in China towards prioritizing quality of life and reducing work-related stress.
The change at Midea could also be a strategic move to attract and retain talent. In a competitive job market, companies that offer better work-life balance are more likely to appeal to skilled workers.
Impact and Future Trends
While Midea’s move is a positive step,it remains to be seen whether this trend will become widespread across the Chinese technology sector. Many companies still adhere to the ‘996’ culture, and changing deeply ingrained habits will require sustained effort.
The success of Midea’s initiative could serve as a model for other companies, demonstrating that it is possible to achieve economic success without sacrificing employee well-being. Further government regulations and increased public awareness are also likely to accelerate this shift towards a more sustainable and humane work culture in China.