Mumbai: The biggest clash to happen in Indian cinema in recent times is this Christmas. The films are Shah Rukh Khan’s Bollywood Dunki and Telugu Pan Indian film Salaar. Due to post-production delays, the Salaar team could not meet the original release date of September 28 and was considering Christmas. Salar will arrive on December 22nd and Dangi on December 21st as per the latest announcements.
Now the box office trade analysts are calculating who will get the upper hand in this clash. They have presented many criteria for that. Shahrukh Pathan’s last two films Jawaan collected Rs 100 crore worldwide on their opening days. It also created records at the Indian box office. Similarly, Adipurush Prabhas had a record opening on the first day before the negative report.
So, box office experts say that a film with stars with such a strong history clashing during a major holiday season will do harm. According to film trade analyst Ramesh Bala, “The opening of both films on weekends will be slightly lower compared to the individual releases. The two films are likely to grab each other’s business and it is unlikely that there will be more than ever before at the box office on the first day. Solo releases usually break records.
There will be no Jawan, Pathan, or RRR level openings for these films. But ultimately these films will be a big hit if they get good reports. But it will depend entirely on the content”.
At the same time, with the current distribution and star presence, it is expected that Dunki will dominate in North India and Salar in South India on the first day. Shah Rukh is a big star in the Hindi belt and thus has already secured more screen presence in North India. According to trade analyst Atul Mohan, Shah Rukh, who has scored two consecutive 1000 crore hits, will get more screens than Salaar Prabhas, who has a background of consecutive flops. That will lead to more shows for Shahrukh’s film and better first day business. At least the first weekend will be dominated by Dunki.
On the other hand, Salaar will get more theater in South India. Dunki does not have Tamil and Telugu dubbed versions. That means they are not targeting tier 2 and tier 3 bases in South India like Jawan did. That is good for Salar. Dunki is a big threat to Salar in North Indian locations like Punjab, where Prashant Neel’s last film KGF did well. But Dunki and Salaar are ultimately two films. So, the makers of the two films are hoping to get different audiences.
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Last Updated December 16, 2023, 8:38 AM IST
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