COLUMBUS – The Columbus Crew today unveiled “The Crafted for Excellence Kit” by adidas, the club’s new home jersey for the 2026 Major League Soccer season. The kit, according to the Crew, is designed to strengthen the team’s identity through simplicity, clarity, and purpose.
The design is described as elegant and wearable, allowing the club to evolve while remaining true to its “Black & Gold” ethos. A notable feature is the return of a collar to the jersey for the first time since 2018. Subtle color accents on the jock tag, inspired by the Columbus city flag, honor local pride. The kit’s bespoke design incorporates the texture of a soccer pitch, paying tribute to the Crew’s history as the first club in Major League Soccer.
Inside the neck of the jersey, a secondary design features the phrase “Wholeheartedly Committed to Crafting Excellence” alongside the club’s founding year, 1996. The color palette includes coral and teal, colors previously featured in the Crew’s travel gear earlier this year.
“We are proud to launch The Crafted for Excellence Kit, reflecting a team that leads through consistency and craft,” said Katie Foglia, Crew Vice President, Marketing & Brand Strategy. “Always inspired by Columbus, Crew supporters and our collective history, the design pays tribute to the Crew’s legacy since being founded in 1996 while representing a renewed statement of who we are and what we stand for – excellence for the City of Columbus.”
The launch of the kit coincides with a period of heightened attention on MLS as North America prepares to host a major international men’s soccer tournament. The Crew believes the kit, with its emphasis on city and club elements, will introduce the team and its history to a global audience.
Nationwide is featured as the Club’s official jersey sponsor, and DHL Supply Chain returns as the official right sleeve partner for 2026.
For the first time, the Crew will offer infant and toddler sizes of the jersey, with more information to be released when those sizes are available. Adult and youth sizes are currently available for purchase at the Crew Shop at ScottsMiracle-Gro Field.
Crew Season Ticket Memberships for 2026 are currently available, offering benefits such as guaranteed access to all home matches, an Apple TV subscription, exclusive events, and discounts. Interested fans can email seasontickets@columbuscrew.com or visit www.columbuscrew.com/tickets/memberships for more information.
The Crew, the first club in MLS history, will begin their 31st season with road matches against Portland on February 21 and Sporting Kansas City on February 28, before hosting Chicago Fire FC for their home opener on March 7 at ScottsMiracle-Gro Field. Single-match tickets for the Crew-Fire game are available at www.columbuscrew.com/tickets.
