Survey of Consumer Behavior 2022
In recent years, many changes have happened to the world. These changes are sure to affect the market for sure. Regardless of any industry, technology is developing rapidly. Covid-19 epidemic crisis Adapting to work from home more These factors make the lifestyle. how the business operates and resource management in the world has changed in every aspect.
Investing science invites surveys on consumer behavior through the research company PricewaterhouseCoopers It is also known as PWC, and is one of the four largest audit companies in the world.
Starting from looking at the big picture, factors such as inflation, supply chain problems Awareness of the environment, society and good governance In addition, concerns about the economic recession make more of what you have There are not many products in stock of each company. We can see that in the department store People line up to buy products. for online stores too. Most stores take longer to deliver. Because there are not many products in stock.
meanwhile Changing consumer behavior is also affecting supply chains. Consumers tend to find products through online channels. with many sources The online shopfront clearly states the price of a product with such a feature. Therefore, there are more comparisons before buying from the buyer’s side.
In addition, as technology continues to advance until innovations such as Virtual Reality or the virtual world are created. This research also found that people order through the virtual world experience. especially expensive luxury goods
Consumer awareness of the environment, society and good governance has also increased significantly. We will see more and more big companies start working on this issue. An annual report is submitted. Organizing social activities Consumers are increasingly buying from companies that value transparency. and beneficial to society So, the competition to be a model company is getting higher and higher too.
Another major concern for consumers is cyber security Due to the fact that most people now pay more attention to privacy. Be careful not to allow or refuse to allow the Platform to access certain personal data. Therefore, companies that promote their products and services as cyber secure are one of the reasons why consumers choose to use their services.
As a result, all these factors cause different trends in the consumption of goods and services Inflation, online shopping promotion of technology Awareness of the impact of business on society and concerns about cyber security These can be easily summarized as the main factors that makes users decide to pay or not pay where their wallets are.
Knowing this, businesses have to adapt to the direction consumers choose to buy. Because businesses have to adapt continuously throughout the ages. It can cause delays to your business. Failing to keep up with trends and losing the opportunity to compete with competitors
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refer
PWC, Consumers react to waves of disruption, Retrieved from https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html
Last updated on: October 10, 2022
