CU Convenience Store Celebrates T1 Korea’s Victory at the ‘2023 League of Legends World Championship’
CU convenience store has announced that it will be hosting a special event to honor T1 Korea’s triumph at the ‘2023 League of Legends World Championship’. The event, which is in collaboration with T1, will run until the 30th of this month and will feature a range of exclusive T1 collaboration products.
A Commemorative Event for T1 Korea’s Victory
As part of the event, customers will have the opportunity to purchase three special T1 collaboration products, including top layer kimchi pork triangle gimbap, a whole chicken leg burger, and a bulgogi flavored hot bar. In addition, customers who purchase a triangular gimbap and a hamburger will receive a free 500ml bottle of HEYROO bottled water or coffee, and will also have the option to avail of a buy-one-get-one offer on the hot bar.
These products have proven to be highly popular, with cumulative sales exceeding 5 million as of last month. The top-selling products among the T1 collaboration range have been selected for this special event.
Continued Collaboration with T1
T1, a professional League of Legends gaming team, has enjoyed significant success both in Korea and internationally. Last year, CU entered into a business agreement with T1 for joint marketing efforts, resulting in the release of 22 T1 collaboration products, including convenience foods, HMR, and snacks.
The culmination of T1’s success was evident during the World Cup finals, which drew a crowd of around 18,000 people to the Gocheok Sky Dome. As a result, CU stores in the vicinity of the dome experienced a substantial increase in sales compared to nearby stores.
Looking Towards the Future
Jinyoung-ho Jin, head of the product department at BGF Retail, expressed his excitement over the special event, stating, “As Korea’s T1 secured victory on the global stage, we have prepared a special event to commemorate this momentous achievement.” He added, “CU remains committed to providing customers with innovative experiences through ongoing collaborations across various fields.”
With T1’s continued success, the collaboration between CU and T1 is expected to further drive consumer engagement and excitement.
Reporter Choi Yeon-seong / A clear window to read the economy – Business Plus
Convenience store CU announced on the 21st that it will hold a top tier event to commemorate T1 Korea winning the ‘2023 League of Legends World Championship’. This event applies to the purchase of T1 collaboration products and runs until the 30th of this month.
Photo = UN
The products of the event are three types of top layer kimchi pork triangle gimbap, a whole chicken leg burger, and a bulgogi flavored hot bar in collaboration with T1. When you buy a triangular gimbap and a hamburger, you will receive a free 500ml HEYROO bottled water or coffee, and you can buy a hot bar on a buy-one-get-one basis.
These products are popular products that are constantly sold, with cumulative sales exceeding 5 million as of last month. Among the T1 collaboration products, the products with the highest sales were selected.
T1 is a professional League of Legends gaming team with an unparalleled winning career at home and abroad. In July last year, CU signed a business agreement with T1 for online and offline joint marketing and continued to release 22 kinds of products in cooperation with T1, including convenience foods, HMR, and snacks.
Meanwhile, on the day of the World Cup finals, the atmosphere was so hot that around 18,000 people flocked to Gocheok Sky Dome. For this reason, sales at CU stores near Gocheok Sky Dome showed a significantly higher sales growth rate than nearby stores.
Photo = UN
Jinyoung-ho Jin, head of the product department at BGF Retail, said, “As Korea’s T1 won the World Cup, which attracted global attention, we prepared a special event to commemorate it.” He added, “CU will continue to provide new. fun to customers by continuously collaborating with various fields.” “I will become a trend,” he said.
Reporter Choi Yeon-seong / A clear window to read the economy – Business Plus
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