OSMEP in collaboration with the Kenan Foundation of Asia Organized an online seminar under the name ‘Unlock Thai SMEs, how to adapt in the Next Normal Era’ with representatives from leading organizations and companies to share ideas and To pass on new knowledge and ideas to be a part of the adjustment of SME entrepreneurs in the Next Normal era.
Mr. Weerapong Malai, Director of the Office of Small and Medium Enterprises Promotion (OSMEP) Revealed that in the situation of the Covid-19 epidemic, more than 1.33 million SME entrepreneurs and community enterprises, especially SMEs in the service sector, have been affected in many ways. According to a survey of OSMEP, it was found that during the third wave of the COVID-19 epidemic, 22.75% of SMEs had to temporarily close their business and 1.91% closed their business permanently. Use a digital platform working at home Increasing attention to physical and mental health also accelerates SMEs to adapt greatly.
For this reason, OSMEP, together with Kenan Foundation of Asia Organized an online seminar under the name ‘Unlock Thai SMEs, how to adapt in the Next Normal era’ by Kenan Foundation. present the results of the study “Changes in the global society under the Next Normal context” introduces important trends in the business world and their impact on SMEs and has expert speakers. and representatives from leading organizations and companies such as experiences such as Banpu Public Company Limited, Facebook Thailand (Facebook Thailand), SCG Cement-Building Materials Company Limited (SCG-CBM), Ngern Tid Lor Public Company Limited ( Ngern Tid Lor) Line Man Wongnai (LINE MAN Wongnai) Line Company (Thailand) (LINE Thailand) Central JD Commerce Co., Ltd. (JD Central) The McKinsey Global Institute (The McKinsey Global Institute) Organon (Thailand) Company Limited (Organon Thailand) PricewaterhouseCoopers ABAS Company Limited (PwC)
All of them participated in discussions and removed lessons on 4 main issues: Digital Transformation. (Transforming the organization with a digital way) Sustainability (Sustainability and Business Opportunity), Future of Work (Trends of work in the future world) and Next Normal Consumers (The world is changing. Consumers) with emphasis on giving seminar participants an understanding of how to deal with the impact of digital on the post-Covid world. 19 Learn about sustainability principles to open up business opportunities to the world. Get to know the future trends in work style and workforce. and keep up with and understand the new trends of changing consumers
By the panel discussion, Digital Transformation: Transforming the organization through the digital way From the panel discussion, Digital Transformation: Transforming the organization through the digital way. shows that COVID-19 Contribute to making the digital transformation faster and easier. due to changing consumer behavior and the organization dares to challenge the old way of working Also, access to technology is cheaper. This allows both small and large organizations to use ‘opportunity’ in this ‘crisis’ to lead the organization towards a digital journey. However, the key to the transition is ‘people’ who must have an attitude and be ready to adapt to change.
for the lecture session Sustainability: Sustainability and business opportunities Participants agreed on the importance of sustainable business practices in businesses of all sizes. In an era where the Sustainable Development Goals and Environmental Social and Governance are gaining global attention, SMEs need to be prepared to deal with laws and audits. Examine the sustainability issues that will surely happen in the future while the Future of Work Lecture: Trends in the Future of Work. Pointing to the changing world of work in terms of labor, job titles and workplaces, SMEs need to be aware of the changes and adapt both labor skills and management to be more flexible. including the format of the work Recruitment and development of employees in line with the modern workforce.
Finally, the discussion of Next Normal Consumers: the world has changed, the consumer has changed. The line between online and offline is not as clear as it once was. In the past, online shoppers used the platform with a clear purpose of buying. But nowadays they spend more time exploring and selecting products on the platform. Therefore, entrepreneurs must understand their own strengths. in order to be able to communicate on the spot and in line with changing consumer behavior. SMEs have the advantage of flexibility in management. makes it possible to adapt quickly
The seminar received a lot of attention from SMEs, trade associations, government agencies. and the general public More than 430 people attended the seminar and had about 200 participants in each session.
For more information, please contact Kenan Foundation of Asia Mr. Ae Choticachakornphan at telephone number 099 429 6945
You can watch the clip of the past seminar on the SME Academy 365 website.
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