CP.Land Partners with Compress to Boost Sales in the Last Quarter of the Year, Targets Home Market with 4.5-6 Million Baht Properties
October 9, 2023
CP Land Public Company Limited, also known as CPLAND, is taking steps to stimulate sales during the last three months of 2023. They have acquired stock in 18 projects nationwide, consisting of 1,800 units with prices ranging from 1.2-4.4 million baht. This includes 17 condominium projects and 1 house project, totaling a value of 2,800 million baht. Most of these projects are located in the northeastern region and are in partnership with 17 private sector companies and banks. As part of their “Singto Nampro” campaign, CP Land aims to achieve sales of 150 units, equivalent to 350-400 million baht. This would bring their total sales for the year to over 1,350 million baht, with an expected income of 1,200 million baht. The campaign has been ongoing since the beginning of the year but will be further intensified in the final months.
Mr. Damrongsak Tungngen, Senior Director of Sales and Marketing Project After-sales Service and Customer Relations at CP Land, stated that they have secured partnerships with 17 private sector companies, including prominent banks such as Bangkok Bank, Krung Thai Bank, Ayudhya Bank, Kasikorn Bank, Phatra, Kiatnakin Bank, Thanachart, Thai Military Bank, Siam Commercial Bank, UOB, Government Savings Bank, and Government Housing Bank. They have also partnered with Solar D, Fixed (FIXX), VFIX (vFIX), Index Living Mall, Index Home Service, Fortune Group hotels, and 7-11 Delivery. These collaborations have allowed CP Land to offer attractive campaigns such as 12 months of free stay, special interest rates as low as 0.7%, and installment plans of 3,000 baht per million. Partner banks will provide loans of up to 110%*, and customers can enjoy a discount of up to 10% when purchasing a solar roof from Solar D. Additionally, there is a 10% discount on moving services from Index Home Service and special discounts on customized furniture from Index Living Mall. Other benefits include a discount of up to 10,000 baht from vFIX, a renowned team of technicians in renovations and repairs. Customers can also receive a gift voucher worth 2,500 baht from Fortune Group hotels and discounts from 7-11 Delivery.
Looking ahead to 2024-2025, Mr. Damrongsak revealed plans to launch five new projects as new brands. Each of these projects will have a value of 1,500 million baht and will focus on conquering provinces and targeting middle and upper-class customers who have strong purchasing power. CP Land aims to minimize the impact of economic fluctuations and unapproved loans (rejection rate), which is currently at 30% for condominium buyers. In 2024, three horizontal projects with prices ranging from 4.5-6 million baht will be launched, followed by two condominium projects opening in 2025 with prices of 1.4-3 million baht. Furthermore, the company plans to increase structural guarantees, such as columns, beams, doors, frames, and roofs, from the current five years to ten years. The ultimate goal of CP Land is to become the leading real estate company in the region, following their ten-year business development plan from 2023 to 2032.
Participating in the ‘Singto Nampro’ campaign are 18 housing and condominium projects located throughout various regions in Thailand. In the northern region, there are projects such as Kanlalapruek Grand Park Chiang Rai, Kanlalapruek City Plus Phitsanulok, and Mae Sot Dream Condo Park. The northeastern region features seven locations including Kanlalapruek Grand Park Udon Thani, Kanlalapruek Grand Ubon Ratchathani, Kanlalapruek City Plus Sakon Nakhon, Kanlalapruek Maha Sarakham (Phase 2), The Courtyard Khao Yai, Park Condo Dream Buriram, and Par. C Condo Dream Nakhon Ratchasima. The central, eastern, and western regions include Tuscany Minburi-Pracha Ruamjai 37 (Phase 4-8), Park Condo Dream Kanchanaburi, Park Condo Dream Prachinburi, Park Condo Dream Phitsanulok, The Kho Courtyard Rayong, and S Condo Samut Sakhon. Lastly, the southern region offers Kanlaprapruek Grand Surat Thani and Park Condo Dream Trang.
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‘CP.Land’ joins partners Compress the top of the curve at the end Solve the rejection rate game, conquer the home market 4.5-6 million
October 9, Mr Damrongsak Tungngen, Senior Director of Sales and Marketing Project After-sales service and customer relations, CP Land Public Company Limited or CPLAND revealed that in order to stimulate sales during the last 3 months of 2023, the company has brought stock in 18 nationwide project, totaling 1,800 units, starting price 1.2-4.4 million baht. Divided into 17 condominium projects and 1 house project worth 2,800 million baht, most are projects in the northeastern region, along with 17 private sector partners and banks. Running a ‘Singto Nampro’ campaign during the last 3 months. The target is to have sales of 150 units or 350-400 million baht, making sales over 1,350 million baht throughout the year and realizing an income of 1,200 million baht This campaign has been running since the beginning of the year. But he came to drive more at the end of the year.
Mr Damrongsak said that for 17 private sector partners, which include Bangkok Bank Krung Thai Bank Ayudhya Bank Kasikorn Bank Phatra Kiatnakin Bank Thanachart Thai Military Bank Siam Commercial Bank, UOB, Government Savings Bank, Government Housing Bank , Solar D, Fixed (FIXX), VFIX (vFIX), Index Living Mall, Index Home Service, Fortune Group hotels and 7-11 Delivery.
Through campaigns such as staying free for 12 months, special interest rate as low as 0.7% or installments of 3,000 baht per million, loan amount up to 110%* from partner banks, discount of up to 10% when buying a solar roof from Solar D , 10% discount Moving service from Index Home Service, special discount on Customized Furniture only from Index Living Mall.
Get a discount of up to 10,000 baht from vFIX, the number 1 team of technicians in renovations, decorations, additions, repairs, and professional home troubleshooting, emergency roadside assistance services. Unlimited rides and slide car service from FIXX, including a gift voucher worth 2,500 baht from Fortune Group hotels and discounts from 7-11 Delivery
Mr Damrongsak said there are plans in 2024-2025 to launch 5 projects as new brands. Each project has a value of 1,500 million baht, focusing on conquering the provinces and adapting the plan to capture middle and upper class customers. Because I have purchasing power. There is no economic impact and there is no problem with unapproved loans (rejection rate) Currently, the company has a proportion of customers who buy condominiums whose loans are not approved at 30%.
“In 2024, 3 projects will open, all horizontal, price range 4.5-6 million baht. Another 2 projects will be condominiums, opening in 2025, price 1.4-3 million baht, together with increased structural guarantees such as columns, beams, doors, frames, roofs from the original 5 years to 10. Our goal is to be a property leader real estate number one in the region. According to the business development plan in 10 years from 2023 – 2032,” said Mr. Damronksak.
By the way, 18 housing and condo projects Participating in the ‘Singto Nampro’ campaign includes 3 northern regions: Kanlalapruek Grand Park Chiang Rai, Kanlalapruek City Plus Phitsanulok, Mae Sot Dream Condo Park.
Northeast Region 7 locations: Kanlalapruek Grand Park Udon Thani, Kanlalapruek Grand Ubon Ratchathani, Kanlalapruek City Plus Sakon Nakhon, Kanlalapruek Maha Sarakham (Phase 2), The Courtyard Khao Yai, Park Condo Dream Buriram, Par. C Condo Dream Nakhon Ratchasima
Central, eastern and western regions: 6 locations: Tuscany Minburi-Pracha Ruamjai 37 (Phase 4-8), Park Condo Dream Kanchanaburi, Park Condo Dream Prachinburi, Park Condo Dream Phitsanulok, The Kho Courtyard Rayong, S Condo Samut Sakhon
and 2 southern regions: Kanlaprapruek Grand Surat Thani, Park Condo Dream Trang.
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