Disney has partnered with accelerator Obsess to release a new web3 experience for its Disney Music Empire online store, an e-commerce platform known for creating interactive virtual storefronts. The 3D 360 virtual experience lets fans click through a wide variety of vinyl records and CDs, discover soundtracks and songs from popular Disney movies and TV shows.
The web3 experience, launched this week, brings Disney fans into a virtual storefront with individual displays highlighting various soundtracks from Disney movies and shows, such as “Encanto,” “Wandavision,” “Turning Red, ” “Tomorrowland,” “Hocus Pocus ,” “Shang-Chi and the Legend of the Ten Rings,” “Star Wars,” “The Lion King Musical,”
and much more. Users can click through the website to learn about specific titles, listen to music, and add CDs or records to their online shopping cart.
To celebrate Disney’s 100th anniversary — 2023 — users can also click through a music timeline called “Disney 100: The Wonders of Disney Music” to enjoy a century of fan favorites, such as Mickey and Minnie Mouse’s 1928 Debuts in Steamboat Willie, Snow White and the Seven Dwarfs in 1937, Fantasia in 1940, Moana in 2016, and more:
https://virtual.disneymusicemporium.com/d23/
“We are excited to partner with Obsess to launch an exciting new shopping experience for our Disney Music Empire store. As we prepare to celebrate Disney’s 100th birthday, this is the perfect way to create discovery and fun for n guests,” Disney Music Group president Ken Bunt said in a statement.
In June, Disney launched its business development program, the Disney Accelerator 2022, to develop new entertainment experiences with selected technology companies, particularly in the Network 3 industry. Disney has only selected one company to participate in the program is Obsessed. Other web3 platforms participating in the accelerator include Flickplay, Polygon and Lockerverse.
Disney has reportedly been exploring an alternative shopping experience that involves users scanning a QR code in the Disney+ app and purchasing items.
Also today, the media company Warner Bros. launched his own web3 experience selling NFTs to Lord of the Rings fans.
