The pair of geese send the ‘Misfit’ collection, a creative power that goes beyond the word inspiration.. Taking you through a story of style, attitude and living values. In the view of sustainable fashion (Sustainable Fashion) that will create a new phenomenon on the well-done plain. By 3rd generation operator B Kunakorn Thanasarnsombat, owner of the double goose brand and DBGS brand, who organized the event ‘Double Goose “Stretching” for the World’, launching a collection of ‘MisFit’ (Miss Fit), clothes that are good for people It is good for the world to have ‘Aung Kamonnat Ongwandee’, a famous guru in the Sustainable Fashion industry, as a consultant for the collection. Join in repurposing quality original pieces of work. created to be ‘T-shirts’ reduce the impact on the environment. In the event held from 2 to 6 December in Samyan Mitrtown There are 3 concept exhibition zones, including a charity activity point. ‘Misfit-LOOP’ enables those who come to the event to give back to society. which is on launch day Activities on stage were also performed by Piriya Kulkanchanachiwin, Co-Founder and Story Curator of Glow Story, who planned marketing campaigns. A pair of geese, well-made simple T-shirts that have impressed the pair of geese fans and people in every community throughout the year 2022. Let’s talk to both of you on the topic “Brand movement T-shirt .a pair of geese for the environment” to raise awareness and educate about sustainable fashion.
Managing Director Kunakorn Thanasarnsombat Thailand knitting factory Co., Ltd. Manufacturer and distributor of DOUBLE GOOSE brand products and street brand DBGS tell us about starting Misfit after the brand learned about the changes in the fashion business. Including aspects of problems in the clothing industry for a long time Today, we are ready in terms of opportunities, raw materials and information from experts. We also want to do good things for society, the environment, and the planet in the long term sustainably from the common things we see every day. Create something special based on the ‘very good’ DNA of a pair of geese. A simple t-shirt done well. This is a new movement for the pair of geese that will see a clearer picture of the Misfit from here on. We want to create clothes that are good for people, good for the planet, and reduce the impact on the environment. Help reduce waste, reduce the burden of disposing of waste materials in the clothing industry. This has led to a positive transition towards the circular economy in the future by designing collections that will be quality clothes in every dimension in the best possible way. To be beneficial socially, economically, and of course, it must be beautiful and creative. making the wearer look good Including access to the idea that even fashion can be sustainable and responsible for the planet.
“The heart of this collection is to recognize and appreciate each raw material. That was well built with craftsmanship and labor. of every craftsman But neither man nor machine can make mistakes. It produces raw materials that are not perfect. we bring these things to do homework again How to re-imagine a good piece of work but it doesn’t fit? Same color fabric but different shades Find a way to bring those works back to being worthwhile by combining those (*unsuitable) imperfections with art and design in harmony, ready to be is a new T-shirt that conveys its own story to the wearer.
The Misfit consists of 2 design styles 1.) Misfit Solid, a design born from the upcycle process, converting the original product with defects. Including some products made from small pieces of fabric from the cutting or patterning process. Designed to be a new product that can be recycled to get new fabrics that can be sewn without bleaching and dyeing again. Hearts and patterns will be simple clothes that are easy to wear. But there are a few hidden functions such as pockets in size and depth. which can actually put in things like money, keys or phones, etc. 2.) Misfit at random (Mosaic) under the Upcycle process with transformation. Pieces of fabric that are defective from the dyeing and sewing process are edited to create a new patchwork in order to use as many pieces of fabric as possible. Born to a new shirt with various patterns and colors that the brand will change the color set according to the seasons. Each of them will come in 3 styles: Crop, Regular, and Oversize, which still maintain high-quality sewing details from the craftsmen of the pair of geese, such as fabric placement, seams, trim or seams, stitches, etc. even if it is a piece Made from raw materials left over from the original use.
Kamonnat Ongwandee, consultant of the Misfit collection to become sustainable fashion Regarding his collaboration with the Misfit project, “This collection is only a welcome beginning. where the legendary t-shirt brand like double geese started to move towards the environment And it is a good opportunity to make ordinary people who are a large group of users of that society can reach And understand, in fact, that sustainable fashion consumption is not is difficult, anyone can do it. Because the key is to extend the life, repair, maintain and redesign the original raw materials. It costs less and is much more sustainable. see that the double loom brand will rise up as a leader to create change and is an example for manufacturers in Thailand Being more socially and environmentally responsible counts as courage And it reflects the vision of the management that intends making sustainability accessible to ordinary people.
for our main duties are to transfer knowledge and skills in sustainable design AND circular design by inviting the double goose team to “think the whole” by stepping back to look at the big picture of the business that has to produce 1 a piece of thought clothing from start to finish. throughout the process and invites you to look for places that create a high environmental impact And the point where the company can improve or start doing it as a pilot project At the same time, don’t forget to look at the big picture that the this whole process requires systemic changes. This will be a long term plan in the future. while there is another skill Combining knowledge of sustainability with branding and marketing Because of working in the fashion industry before becoming a consultant Awareness of the environmental responsibility of the pair of geese this time. Even if it’s just a small start But it can also be part of the Core Principle of the brand that will be used as a basis for work. or communicate to users for further understanding in the future.”
while Piriya Kulkanchanachewin, Co-Founder and Story Curator of Glow Story, initiates a T-shirt marketing campaign for the brand. Revealing the point of view towards the brand that “Under the collaboration of communicating the value of the concept “Normal, well-made” is today’s storytelling. that the pair of geese have understood and intend to connect with the new generation and customers of all age groups with heart and skill which, as the curator of the brand I will join the journey and drive good ideas for the benefit of those of n scope. that the pair of geese created to communicate with users For “extending..for the world” can be considered a very good starting point. because in addition to a pair of geese, a clear direction Move slowly but confidently will be the main focus to walk. It is a classic t-shirt that is easy to wear, comfortable, durable and always suitable for everyone, not fast fashion. Dedicated to processes, products and activities after this to pay more attention to the environment which although it is not easy and takes time But invite Khun Aung to give advice and create projects together After this there will be a continuous story . It may be ordinary, but well done, let’s see each other soon for sure.
However, 1 special activity “Misfit-Loop” (* held between 2 – 6 December 2022 at Samyan Mitrtown Activity area, floor G, north side) Chic Charity joins to create a good movement for society by bringing clothes that still in good condition back to use and share The rule is to invite everyone to look in the wardrobe. Choose 3 T-shirts that have not been used for more than 3 years and bring them to the MISFIT-LOOP double goose point in SYM For T-shirts made of 100% cotton fibers, you will receive a coupon for 100 baht discount on any product purchase, stretch mixed synthetic fibers receive a 50 baht discount coupon (sorting will be conducted by a T-Shirt Specialist) for non-recyclable T-shirts. is forwarded to Yuvabadhana Institute’s Pankan store for continued use
In addition, Misfit products will add various colors to this collection. Again in January 2023 at the Misfit store, ICS branch, opposite Icon Siam. Product details can be contacted at www.doublegoose.com FB: Double Goose DoubleGoose.me/doublegoosethailand IG : doublegoosethailand Line : https://lin.ee /SMnAR4p and Shopee Lazada Shop Double Goose 4 branches Sam Yan Mittown, The Mall Tha Phra, The Mall Bang Khae, The Mall Bang Kapi.
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