Original title: Use reputation to drive high box office
In 2023, the Chinese film market continued to recover, with a total box office of 54.915 billion yuan. The film market is full of flowers, and domestic films are the “brightest stars.” Data shows that there are 73 films with a box office of over 100 million yuan throughout the year, of which 50 are domestic films, occupying the top ten box office positions; domestic film box office reached 46.005 billion yuan, surpassing the 41.175 billion yuan in 2019 and setting a record level.
In the past year, from Spring Festival to National Day, the trend of returning popularity and rebound usage continued throughout the key periods throughout the year. Among them, the Spring Festival box office became second in the Spring Festival box office in film history, and the summer box office set a new summer box office record. Domestic films were the main box office in both periods. The results of the China Film Audience Satisfaction Survey show that audience satisfaction scores for multiple episodes in 2023 are the highest in the same period in history. From commercial box office to audience reputation, it all shows that domestic films have the ability to lead the market.
Domestic films are very popular. In addition to newer narrative techniques and more powerful genre expansion, more importantly, they have a broader and deeper view of the real history, culture and society of China, telling Chinese stories to the hearts of the audience. Films such as “Thirty Thousand Miles from Chang’an” and “Fengshen Part 1: Chaoge Fengyun” deeply explore the excellent traditional Chinese culture, telling familiar stories in new ways and forming a strong cultural resonance; “All or Nothing” and “The Octagonal Cage” “The Wandering Earth 2” allow the audience to see the role of Chinese films in science fiction. With longevity in the film field, “The Mistake by the River” and “The Disappearance of Her” explore more flexible film narrative techniques. and bring new aesthetic experiences…fit to the cultural needs and aesthetic tastes of the current audience, and speak well of the Chinese themselves By telling stories and establishing an emotional connection and empathy with audiences more effectively, domestic films will earn more of room to develop and achieve at the same time improvements in social and economic benefits.
The two-way rush between domestic films and Chinese audiences is also reflected in the stronger interaction between films and audiences. A series of promotional activities such as screenings, road shows, and festivals give audiences more ways to encounter films. Many films have released roadshow maps, and the creative staff interacts deeply with the audience in a way that is consistent with the content of the film. Large-scale screenings have become a new marketing tool. Establishing emotional connections with the audience in advance before the official release can help leverage a high box office with a good reputation. In addition, in order to better meet the needs of diverse audiences, the entire industry is striving to create the concept of “weekend slots” to encourage film studios to place more high-quality films in distributed “small slots” equally, promoting use effectively. in the film market. The official launch of offline distribution has also given some small and medium-cost films more opportunities to appear, further enhancing the richness of film themes and expanding the audience’s space of choice. Innovative approaches and methods allow excellent works of excellent quality that are more carefully created to gain more opportunities in the market through reputation, without a doubt, this is a win-win situation for films and Chinese audiences.
The audience is the soil for the survival and development of art and the art garden can only flourish with the long-term recognition of the audience. Currently, domestic films already occupy an absolute dominant position in the Chinese film market, accounting for more than 80% of the box office for four consecutive years. The total box office of New Year’s Day films in 2024 reached 1.533 billion yuan, setting a new record for the same period in history, and the market share of domestic films reached 92.04%. Audience support is rare, and audiences’ expectations cannot be disappointed. Starting from the ground beneath our feet, we tell Chinese stories with heart and emotion, and have a closer emotional and cultural connection with the audience. Chinese films are climbing and growing. (Liu Yang)
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