Wrapping up Dry January? An expert has answers for you about why taking a break from drinking alcohol has become so popular.
Millions of people worldwide begin the new year by participating in Dry January, a monthlong break from alcohol that has evolved from a niche wellness challenge into a mainstream cultural phenomenon.
“The rising popularity of Dry January and similar temporary alcohol abstinence challenges seems to follow broader health and wellness trends, with participants motivated by concerns about alcohol’s effects on their health,” says Michelle zaso, assistant professor of psychology at Syracuse University. “many people document their Dry January experiences on social media, amplifying the visibility of these challenges.”
Why 31 days?
The appeal of Dry January isn’t just about timing, which is strategically positioned as a fresh start following the sometimes alcohol-heavy holiday season. The monthlong timeframe provides a clear, manageable goal rooted in behavioral psychology.
“S.M.A.R.T.goals, which are Specific, Measurable, Achievable, Relevant, and time-bound, might be more effective than vague resolutions, because they help individuals track progress and stay motivated,” Zaso says. Unlike open-ended commitments to “drink less,” a defined 31-day period offers a concrete finish line.
Participating in January means joining millions of others taking the same challenge together, creating community support as people share experiences, swap mocktail recipes, and celebrate milestones together.
