Eknoor Singh Earns At Least £10,000 a Month Making Viral Videos

The more views a clip gets, the more money I make, says Eknoor Singh, a professional clipper earning at least £120,000 a year from short video clips. Eknoor Singh says he only needs his mobile phone and a decent internet connection to earn more than £120,000 a year.

How Professional Social Media Clipping Works

Clippers watch longer source videos provided by clients such as clothing brands, record labels, movie studios, podcasters, and influencers. They then produce short, 30 to 60-second vertical videos of the most engaging moments to upload to Instagram, YouTube, and TikTok. Creators in this field typically range from 16 to 25 years old. Industry rates allow these video editors to earn up to $3, or approximately £2.30, per 1,000 views across platforms.

Singh started clipping last year after posting a short video of pop star Dua Lipa on Instagram that earned $300. He now pulls in at least £10,000 a month by focusing on content that is funny, quick to watch, and engaging. His projects include a May video capturing Sabrina Carpenter’s reaction to having her dress tails stepped on at the Met Gala in New York. Ethan Weems, a 24-year-old clipper from Wichita, Kansas, brings in at least $1,000 a month editing videos for YouTuber and podcaster Caleb Hammer, host of Financial Audit. Weems states that the side hustle lets him work from home and spend time with his family instead of working a standard nine-to-five office job.

Industry Challenges and Specialized Platforms

Despite high earnings for some, social media consultant Lia Haberman cautions that most participants make little to nothing. Streaming industry analyst Devin Nash adds that success requires watching hours of content and living inside that digital world. Intermediary websites connect clippers with prospective clients through online forums like Reddit and Discord, as well as dedicated hubs such as Clipping Culture, Vyro, Whop, and Kick. Clipping Culture lists major entertainment clients including Capital Records, Universal Music Group, and HBO Max.

Why Brands Embrace Short-Form Video Trailers

For major companies, hiring young creators working from their bedrooms costs significantly less than traditional social media advertising while generating massive viewership. Las Vegas-based modular home manufacturer Boxabl reports accumulating roughly one billion views through clips, according to founder Galiano Tiramani. Jimmy McLoughlin, host of the Jimmy’s Jobs of the Future podcast, treats short clips as trailers for main events. McLoughlin noted that a recent podcast episode featuring Prime Minister Andy Burnham drew nearly 50,000 long-form plays alongside millions of views on short clips.

Clipping Culture Expansion and Global Reach

Clipping Culture founder Evan Stanfield started the business last year at age 21 after dropping out of the University of Kansas. The platform currently connects brands with more than 340,000 clippers globally. People’s attention spans are getting shorter and shorter, Stanfield says, explaining the booming demand for short-form content. Singh continues his work remotely from London, noting that he can operate from anywhere without interrupting his workflow.