Expanding Digital Sales Channels
- THAI NGUYEN, Vietnam – In a bid to broaden the market for its agricultural products, Thai Nguyen province is aggressively pursuing e-commerce strategies. The initiative aims to connect...
- Thai Nguyen has become the first local government in Vietnam to establish a presence on Shopee,a major Southeast Asian e-commerce platform,for common agricultural products.
- The province currently boasts 240 products recognized under the One Commune One Product (OCOP) programme with ratings of 3 to 5 stars.
thai Nguyen Province Embraces E-Commerce to Expand Agricultural Market Reach
Table of Contents
- thai Nguyen Province Embraces E-Commerce to Expand Agricultural Market Reach
- Thai Nguyen Province Boosts E-Commerce for Agricultural Products via TikTok, Shopee
- Thai nguyen Province Boosts Agricultural Trade Through E-Commerce Platforms
- Thai Nguyen Province Boosts Agricultural Sales Through E-Commerce
THAI NGUYEN, Vietnam – In a bid to broaden the market for its agricultural products, Thai Nguyen province is aggressively pursuing e-commerce strategies. The initiative aims to connect local producers with a wider customer base, both domestically and internationally.
Pioneering Online Sales
Thai Nguyen has become the first local government in Vietnam to establish a presence on Shopee,a major Southeast Asian e-commerce platform,for common agricultural products. this move underscores the province’s commitment to leveraging digital platforms to boost sales, according to local officials.
OCOP Products Take Center Stage
The province currently boasts 240 products recognized under the One Commune One Product (OCOP) programme with ratings of 3 to 5 stars. This figure represents 200% of the province’s target for OCOP product development between 2019 and 2025. The breakdown includes 155 three-star products, 83 four-star products, and two five-star products at the national level.
Tea products, a staple of thai Nguyen, account for 154 of the OCOP offerings. Other categories include 41 processed foods such as vermicelli and dried meats, 44 spices and beverages, handicrafts, clothing, fresh foods, and even a tourism service product.
Evaluations suggest that OCOP designation has increased the economic value of each product by more than 20%. However, many producers remain small-scale, lacking strong market connections and broad customer recognition.
Digital Push for OCOP Development
To address these challenges, the Thai Nguyen People’s committee has directed relevant departments to integrate information technology into advertising and trade promotion efforts.The focus is on utilizing social networking and e-commerce platforms to drive the development of OCOP products.
Strategic Partnerships
A significant achievement in 2024 was the memorandum of understanding between the Ministry of Trade, Industry and Energy and TikTok Vietnam, along with Shopsee Vietnam Company Limited, in consultation with the Local People’s Commission.
According to the Minister of Industrial Trade, this collaboration aims to support and promote e-commerce applications for local companies, cooperatives, and communities. The BAN VIET production and trade service cooperative has already launched the BAN Viet – Thai Nguyen store on Shopee.
live Streaming and Customer Engagement
Buy Ti Haiyan,director of the Banbet Cooperative,stated that the cooperative is using live streaming on Facebook to promote Thai Nguyen agricultural products on Shopee. “We organize live streams every day at noon and 8 p.m., connecting customers to the Shopee platform,” Haiyan said. “Each session introduces four to five products, providing buyers with detailed information and encouraging them to add items to their carts.” The online store officially launched April 1.
Consumers can now easily purchase Thai Nguyen’s agricultural products via their smartphones or computers. The online store features a wide array of products from local cooperatives, many of which have achieved 3- to 5-star OCOP certifications.
E-Commerce Street Model
The Ministry of Trade, industry and Energy is also spearheading the creation of an “e-commerce street” model. The Trade Promotion Center is surveying businesses in key areas to facilitate their participation in online sales.
The center is working with local authorities to assess over 150 businesses, with 149 already registered to participate in e-commerce initiatives on platforms like Shopee and TikTok.
Government Support
Local governments are actively encouraging participation in e-commerce as a key strategy for boosting the digital economy. The Ministry of Industry and Trade launched the “OCOP THAI NGUYEN MARKET 2025” live streaming program in April,in collaboration with TikTok Vietnam.
To further promote trade and services, plans are underway to organize the THAI NGUYEN 2025 Industrial Trade-OCOP Exhibition Fair, along with other promotional programs focused on local specialties.
These initiatives aim to provide companies and cooperatives with opportunities for trade promotion, cooperation, and expanded product distribution channels.
Thai Nguyen Province Boosts E-Commerce for Agricultural Products via TikTok, Shopee
Thai Nguyen province is actively promoting e-commerce to support local agricultural businesses, leveraging platforms like TikTok and Shopee to expand market reach.
collaboration with E-Commerce Giants
the provincial Department of Industry and Trade has signed cooperation agreements with TikTok Vietnam and Shopee Vietnam Company Limited. These partnerships aim to facilitate the broader submission of e-commerce among businesses, cooperatives, and communities within Thai Nguyen.
According to a statement,the Department of Industry and Trade is actively engaging in strategic collaborations to support and promote e-commerce adoption across various sectors. This initiative follows efforts to boost the presence of local products on digital platforms.
Ban Viet cooperative Opens Store on Shopee
The Ban Viet Production and Trade Service Cooperative, located in Bao Ly commune, Phu Binh district, has launched its “Ban Viet – Thai Nguyen” store on the Shopee e-commerce platform. This move aims to showcase and distribute agricultural products, particularly OCOP (One Commune One Product) items, to a wider consumer base.
Live Stream Sales on Facebook and Shopee
Bui Thi Hai Yen, Director of the Ban Viet Cooperative, stated that the cooperative organizes live stream sales sessions on Facebook daily from 12 p.m. to 1 p.m. and 8 p.m. to 9:30 p.m. These sessions connect customers to the Shopee platform, showcasing four to five Thai OCOP agricultural products. The initiative, which began April 1, features promotions and incentives for viewers.
Consumers can now easily find and purchase high-quality agricultural specialties from Thai Nguyen with just a few clicks on their smartphones or computers. this initiative is part of a broader effort to promote unique and high-quality products, many of which hold 3- to 5-star OCOP certifications.
E-Commerce Census Model
The Department of Industry and Trade has directed the Trade Promotion Center to strengthen surveys of production and business establishments in the Luong Ngoc Quyet street area, in Thai Nguyen City, to develop an e-commerce census model.
The Trade Promotion Center, in collaboration with Hoang Van Thu and quang Trung wards, surveyed more than 150 production and business facilities in the luong Ngoc Quyet street area. Of these, 149 facilities have registered to participate in e-commerce, opening booths and operating businesses on platforms such as Shopee and TikTok.
The Department of Industry and Trade is assigning tasks to relevant departments, with the Trade Promotion Center as the focal point, to coordinate support for businesses in establishing and operating booths on Shopee and TikTok. This includes providing guidance, answering questions, and offering advice.
In conjunction with the survey to develop the e-commerce census model, the Department of Industry and Trade has sent documents to People’s Committees in districts and cities, requesting them to encourage local businesses, cooperatives, and production facilities to participate in e-commerce platforms.
Local authorities are actively implementing comprehensive and proactive solutions to boost e-commerce and the digital economy, aiming to increase revenue and make e-commerce a key policy initiative.
OCOP Thai Nguyen Market 2025
In April, the Department of Agriculture and Rural Development, in collaboration with TikTok Vietnam, launched the “OCOP Thai nguyen Market 2025” live stream program. This initiative aims to connect products with consumers on e-commerce platforms, thereby enhancing the value of Thai Nguyen’s agricultural products.
Thai nguyen Province Boosts Agricultural Trade Through E-Commerce Platforms
THAI NGUYEN, Vietnam (April 8, 2025) — Aiming to bolster trade and service development, the Thai Nguyen Department of Industry and Trade has formulated a plan to organize the Thai Nguyen 2025 Industry-Trade-OCOP (One Commune One Product) Fair.
Strategic Initiatives for Agricultural Promotion
The province is implementing several key initiatives, including:
- A project connecting agricultural production, OCOP products, and tourism, branded as “Thai Nguyen – Destination 2025.”
- The “agricultural Product Promotion in the 4.0 Era – Thai Nguyen 2025” program,which focuses on promoting specialty products such as Vo Nhai custard apples and Phu Binh grapefruit.
These programs aim to stimulate domestic consumption and connect producers with broader markets.
E-Commerce partnerships Drive Growth
Local businesses and cooperatives are actively participating in trade promotion activities, seeking to enhance connectivity and expand product distribution channels.
Thai Nguyen is the first locality in the country to establish a collective agricultural product pavilion on Shopee, a major e-commerce platform in Southeast Asia. This initiative reflects the province’s commitment to supporting businesses and cooperatives in selling agricultural products online.
OCOP Program Success
Thai Nguyen currently boasts 240 OCOP products rated from 3 to 5 stars, exceeding the province’s 2019-2025 OCOP product development project target by 200%. Of these, 155 products are rated 3 stars, 83 are rated 4 stars, and 2 have achieved the 5-star rating at the national level.
Key Products
Tea products,a staple of the region,account for 154 of the province’s OCOP offerings. Other significant categories include:
- Processed foods (41 products)
- Beverages, handicrafts, garments, and souvenirs (44 products)
- Tourism services (1 product)
Challenges and Future directions
While OCOP-rated products have seen an estimated 20% increase in economic value, many are still consumed in limited quantities due to insufficient connectivity and lack of awareness among consumers.
The Provincial People’s Committee is directing relevant departments and localities to strengthen trade promotion, apply information technology, and foster networking to boost OCOP product sales on e-commerce platforms.
Strategic Agreements for E-Commerce Expansion
A significant achievement in 2024 was the Department of Industry and Trade’s collaboration with the Provincial People’s Committee to sign cooperation agreements with TikTok Vietnam and Shopee Vietnam Company Limited.
According to Mr. vu Ba Quyen, Director of the Department of Industry and Trade, the department will actively engage with businesses, cooperatives, and local communities to promote e-commerce adoption. This includes supporting strategic collaborations to expand the reach of Thai Nguyen products.
The Ban Viet Production, Trade and Service Cooperative, located in Bao Ly commune, Phu Binh district, recently launched the “Ban Viet - Thai Nguyen” store on Shopee. This new model aims to showcase Thai Nguyen agricultural products and provide opportunities for broader market access.
Ms. Bui Thi Hai Yen,Chairman of the Board of Directors of Van Vien Cooperative,emphasized the importance of e-commerce in reaching domestic and international customers. She noted that the Shopee platform provides a valuable channel for promoting and selling local agricultural products.
Thai Nguyen Province Boosts Agricultural Sales Through E-Commerce
Thai Nguyen province is actively promoting the sale of local agricultural products through e-commerce platforms, aiming to connect farmers with a wider consumer base. Initiatives include live-stream sales events and the establishment of online storefronts.
To support farmers in selling their produce, the province organizes live-stream sales events on platforms like Facebook. These sessions, typically lasting 1.5 hours, showcase four to five agricultural products from Thai Nguyen. Consumers can view the products, learn about them, and make purchases directly through the platform’s shopping cart feature. these events are held twice daily, at noon and 8 p.m.
According to provincial officials,these live streams began in April and are designed to offer consumers attractive deals and high-quality products.
Expanding Online Access to Local Products
Consumers can now easily find and purchase Thai Nguyen’s agricultural specialties through their smartphones or computers with just a few clicks. This initiative highlights the province’s efforts to digitize its agricultural sector.
Many of the featured products are from cooperatives recognized under the One commune One Product (OCOP) program, with several achieving a 3- to 5-star OCOP rating, signifying high quality and standards.
E-commerce Model Development
The provincial Department of Industry and Trade has been actively surveying production and business establishments in areas such as Luong Ngoc commune, Dai Tu district, and hoang Ban Thu commune to develop an e-commerce model. This involves gathering data and providing support to businesses transitioning to online sales.
Working with Hoang Ban Thu and Dai Tu districts,the Trade Promotion Center has surveyed over 150 production and business facilities. Of these, 149 have registered to participate in e-commerce activities, setting up booths and operating businesses on platforms like shopee and TikTok.
The Department of Industry and Trade coordinates with various departments to provide support for businesses establishing and managing their online presence on Shopee and TikTok. This includes offering advice, answering questions, and providing relevant information.
in conjunction with the surveys, the Department of Industry and Trade has requested local People’s Committees to encourage businesses, cooperatives, and production facilities to participate in e-commerce platforms.
Local authorities are actively promoting digital conversion and e-commerce as key policies to boost revenue and economic development in the province.
Collaboration with TikTok Vietnam
In April, the Department of Industry and Trade collaborated with TikTok Vietnam to launch the “OCOP Thai Nguyen Market 2025” live-stream program. This initiative aims to connect product consumption with e-commerce platforms, thereby increasing the value of Thai Nguyen’s agricultural products.
trade Promotion Activities
To promote trade and service development, the Department of Industry and Trade has developed a plan to organize the thai Nguyen 2025 Industrial and Trade-OCOP exhibition fair. This event will connect agricultural production, OCOP products, and tourism. Other promotional programs include “Agricultural Product promotion in the 4.0 Era – Thai Nguyen 2025,” which focuses on promoting local specialties such as Vo Nhai custard apples and Phu Binh tea chickens.
These initiatives are expected to enhance trade promotion, cooperation, and connectivity, expanding product consumption channels for businesses and cooperatives in Thai Nguyen province.
# Thai Nguyen Province Boosts Agricultural Sales Through E-Commerce
Thai Nguyen province is actively promoting the sale of local agricultural products through e-commerce platforms, aiming to connect farmers with a wider consumer base. Initiatives include live-stream sales events and the establishment of online storefronts.
## Pioneering Online Sales
Thai Nguyen has become the first local government in Vietnam to establish a presence on Shopee, a major Southeast Asian e-commerce platform, for common agricultural products. This move underscores the province’s commitment to leveraging digital platforms to boost sales, according to local officials.
## OCOP Products Take Center Stage
The province currently boasts 240 products recognized under the One Commune One Product (OCOP) program with ratings of 3 to 5 stars. This figure represents 200% of the province’s target for OCOP product progress between 2019 and 2025. The breakdown includes 155 three-star products,83 four-star products,and two five-star products at the national level.
Tea products, a staple of Thai Nguyen, account for 154 of the OCOP offerings. Other categories include 41 processed foods such as vermicelli and dried meats, 44 spices and beverages, handicrafts, clothing, fresh foods, and even a tourism service product.
Evaluations suggest that OCOP designation has increased the economic value of each product by more than 20%. However, many producers remain small-scale, lacking strong market connections and broad customer recognition.
## Digital Push for OCOP Development
to address these challenges, the Thai Nguyen People’s committee has directed relevant departments to integrate details technology into advertising and trade promotion efforts. The focus is on utilizing social networking and e-commerce platforms to drive the development of OCOP products.
## Strategic Partnerships
A important achievement in 2024 was the memorandum of understanding between the Ministry of Trade, Industry and Energy and TikTok Vietnam, along with Shopsee Vietnam Company Limited, in consultation with the Local People’s Commission.
according to the Minister of Industrial Trade, this collaboration aims to support and promote e-commerce applications for local companies, cooperatives, and communities. The BAN VIET production and trade service cooperative has already launched the BAN Viet - Thai Nguyen store on shopee.
## Live Streaming and Customer Engagement
Buy Ti Haiyan, director of the Banbet Cooperative, stated that the cooperative is using live streaming on Facebook to promote Thai Nguyen agricultural products on Shopee. “We organize live streams every day at noon and 8 p.m., connecting customers to the Shopee platform,” Haiyan said. “Each session introduces four to five products, providing buyers with detailed information and encouraging them to add items to their carts.” The online store officially launched April 1.
Consumers can now easily purchase Thai Nguyen’s agricultural products via their smartphones or computers. The online store features a wide array of products from local cooperatives, many of which have achieved 3- to 5-star OCOP certifications.
## E-Commerce Street Model
The ministry of Trade, industry and Energy is also spearheading the creation of an “e-commerce street” model. The Trade Promotion Center is surveying businesses in key areas to facilitate their participation in online sales.
The center is working with local authorities to assess over 150 businesses, with 149 already registered to participate in e-commerce initiatives on platforms like Shopee and TikTok.
## Government Support
Local governments are actively encouraging participation in e-commerce as a key strategy for boosting the digital economy. The Ministry of Industry and Trade launched the “OCOP THAI NGUYEN MARKET 2025” live