Ferrari Coach Joins Brand to Rival Mercedes-Maybach
- Here's a breakdown of the key data from the provided text, focusing on what BMW is doing with Alpina:
- * Alpina's Legacy: Alpina has a history of creating unique and spectacular BMWs.
- In essence, BMW is absorbing Alpina's expertise and brand recognition to offer a high-end, bespoke customization service for it's customers, while keeping the M division focused on performance.
Here’s a breakdown of the key data from the provided text, focusing on what BMW is doing with Alpina:
* Alpina’s Legacy: Alpina has a history of creating unique and spectacular BMWs.
* BMW’s plan: BMW is integrating Alpina, not letting it disappear. They are transforming it into an exclusive customization department for BMW vehicles, similar to Mercedes-Maybach‘s role within Mercedes-Benz.
* Customization Focus: BMW Alpina will offer a wide range of extras and options, allowing customers to personalize their cars with innovative materials and details. The goal is a “most exclusive experience.”
* Branding: New models will display “BMW ALPINA” lettering on the rear.
* BMW Motorsport’s Role: BMW assures that this shift doesn’t threaten BMW Motorsport (the M division). Alpina’s focus on customization and luxury differentiates it from the performance-oriented M division.
In essence, BMW is absorbing Alpina’s expertise and brand recognition to offer a high-end, bespoke customization service for it’s customers, while keeping the M division focused on performance.