Ford Sales Up 16% – May 2024 Report
- Detroit — Ford Motor reported a robust 16.3% increase in U.S.sales for May compared to the previous year.
- Specifically, sales of vehicles wiht traditional internal combustion engines surged by 17.2%, while hybrid model sales jumped approximately 29%.
- May marked the third consecutive month of double-digit sales growth for Ford.
Ford’s U.S. sales surged by a substantial 16.3% in May,a clear indicator of robust performance. The primary driver behind this impressive growth? Strong demand for internal combustion engine vehicles and hybrid models, while secondary_keyword; electric vehicle sales experienced a downturn. This extensive report breaks down the factors behind ford’s success, including the ongoing impact of employee pricing programs and the influence of rising tariffs. delve deeper into the figures,and assess how Ford is navigating a complex market,as revealed by News Directory 3. We explore the sales of vehicles with customary internal combustion engines and hybrid models that have jumped. Discover what’s next for Ford and it’s strategic moves to stay ahead.
Ford Motor Sees Sales Increase Amid Tariffs, Employee Pricing
Updated June 3, 2025
Detroit — Ford Motor reported a robust 16.3% increase in U.S.sales for May compared to the previous year. This growth occurred as the automaker continued its employee pricing program, navigating rising tariff costs adn overall vehicle price increases. The Ford sales increase was fueled primarily by strong demand for traditional internal combustion engine vehicles and hybrid models.
Specifically, sales of vehicles wiht traditional internal combustion engines surged by 17.2%, while hybrid model sales jumped approximately 29%. However, this positive trend was partially offset by a 25% decline in all-electric vehicle sales, including the electric F-150. The automaker is focusing on internal combustion engine vehicles and hybrid models to drive sales.
May marked the third consecutive month of double-digit sales growth for Ford. The “From America, For America” employee pricing program, set to continue through the Fourth of July weekend, has been a key factor in this success. A Ford spokesman stated the program continues to resonate with customers, driving strong sales results.
The pricing promotion was initially launched as President Donald Trump’s 25% auto tariffs on imported vehicles took effect in early April. However, Ford has since announced price increases on some vehicles imported from Mexico. A Ford spokesman told reuters that these price adjustments, affecting vehicles built after May 2, reflected both seasonal changes and the impact of tariffs.
Salesman Walter Silva (R) helps Alexis Lechanet shop for a Ford vehicle at Metro Ford on May 6, 2025 in Miami, Florida.
Joe Raedle | Getty Images
In late March, consumers rushed to purchase new vehicles ahead of anticipated price hikes due to tariffs, boosting automotive industry sales in the second quarter. However, Cox Automotive predicted that the U.S. sales pace for May would be slower than the “tariff-inspired buying surge” seen in the previous two months.
Cox Automotive projected a seasonally adjusted annual rate (SAAR) of approximately 16 million for May. While slightly higher than the previous year, this represents a notable decrease from March’s 17.8 million and April’s 17.3 million. Cox also anticipates that May sales volume will increase by 3.2% year-over-year and 2.5% month-over-month, aided by one additional selling day.
What’s next
Ford plans to continue its employee pricing program through the summer, while monitoring the impact of tariffs and adjusting prices accordingly. The company will likely focus on balancing sales of traditional vehicles, hybrids, and electric vehicles to meet evolving consumer demand.