GEN-I Global Expansion & Risk | Risk.net
- GEN-I,a prominent European clean electricity supplier,is set to launch into the U.S.
- As its establishment in Slovenia in 2005, GEN-I has grown to become the country's largest electricity supplier, achieving carbon-free status in 2021.
- Jan Bohinec, GEN-I's trading director, emphasized the importance of this expansion.
In 2026, GEN-I, a leading European energy provider, will enter the US power market, marking a important expansion driven by renewable energy growth and demand for flexible assets. This strategic move leverages the company’s expertise in carbon-free electricity and virtual power plants, aiming to navigate market volatility. The company, already trading across 25 European countries, will establish a Houston-based team. GEN-I’s expansion signals its commitment to sustainable energy solutions and leveraging its skilled workforce. Geopolitical factors and US tariffs are areas to watch,but the company anticipates strong performance. Read more on how GEN-I plans to leverage its expertise. Discover how News Directory 3 is keeping you informed. What market developments will shape GEN-I’s future?
GEN-I Expands Global Reach,Enters US Power market
Updated June 05,2025
GEN-I,a prominent European clean electricity supplier,is set to launch into the U.S. power market in 2026. The move signifies a major step in the company’s global expansion, driven by the increasing demand for flexible assets amid the rise of renewable energy generation.
As its establishment in Slovenia in 2005, GEN-I has grown to become the country’s largest electricity supplier, achieving carbon-free status in 2021. The company now trades in 25 European countries and was recognized as the top energy and power dealer in Central Eastern and South Eastern European markets by Energy Risk Commodity Rankings in 2025.
Jan Bohinec, GEN-I’s trading director, emphasized the importance of this expansion. A Houston-based team will manage U.S. power market trading. Bohinec noted the synergies with global gas markets and the company’s commitment to employee progress.
Despite ongoing geopolitical tensions and U.S. tariffs, Bohinec anticipates continued market volatility. He believes GEN-I’s expanding presence and skilled workforce will provide a strong foundation for the company and its clients.
“Through mentorship, training and events, we foster a culture of continuous learning so our people’s expertise in data science and market analysis is constantly evolving.”
Jan Bohinec, GEN-I
GEN-I’s virtual power plant, aggregating decentralized energy resources, plays a crucial role in enhancing grid stability.With approximately 130 units and over 200 megawatts of power, the platform currently operates in Slovenia, Croatia, and Austria.Expansion to Romania and Bulgaria is planned for this year, followed by Greece and Turkey in 2026, with longer-term plans for Poland and Germany.
To address market challenges, GEN-I offers merchant power purchase agreements (PPAs) and tolling agreements for flexible assets. The company expanded into the Netherlands and Belgium in 2024 and launched in the United Kingdom this year.
what’s next
Looking ahead, GEN-I will monitor geopolitical factors, regulatory changes, and the acceleration of the energy transition. Asian demand, the resolution of the Russia/Ukraine conflict, and investments in battery storage will also shape the European energy markets. The company remains focused on digitalization, data-driven decision-making, and providing tailored services to its clients.