Get Ready to Make a Statement: LAURA ASHLEY Unveils Exclusive ‘Friction’ Custom-Made Collection, Launching November 13th
Laura Ashley and Pilot Corporation Collaborate on Exclusive Frixion Pens
Pre-orders for the bespoke Frixion pens will be accepted at the online store starting November 6th (Wednesday).
The British lifestyle brand “LAURA ASHLEY” developed by World Group’s World Lifestyle Creation Co., Ltd. will be releasing bespoke items from Pilot Corporation’s popular product “Friction”.
Prior to the sequential release at directly managed stores nationwide from November 13, 2024 (Wednesday), advance reservations will begin sequentially at the online store from November 6th (Wednesday).
About Laura Ashley
Established in London in 1953, Laura Ashley is a lifestyle brand loved around the world that proposes products that beautifully enrich homes and lifestyles, centering on original textiles inspired by British history and nature.
Currently, we are steadily expanding our store openings to 18 stores, mainly in department stores and shopping centers.
About Frixion
Frixion’s custom-made item that will be released this time is a 3-color ballpoint pen with an ultra-fine 0.38mm nib among Frixion’s, which allows you to write beautifully even in narrow spaces.
The pen itself is a special item with pale colors pearl orange, pearl pink, and pearl green, and an oval logo with a vintage soldier motif based on Laura Ashley’s popular Royal Guards and a strawberry motif on the clip plate.
What is Frixion?
This is a huge hit product by Pilot Corporation that was released in Japan in 2007 and pioneered a new genre of writing utensils called “erasable ballpoint pens.”
As its name derives from the word “friction,” this groundbreaking ballpoint pen, which disappears when you rub your written words with a special rubber, has been a sensation all over the world since its release.
Vintage Soldier Frixion Pen
Price: ¥1,100 (tax included)
Color: Pearl pink, pearl orange, pearl green
A 3-color ballpoint pen from the Frixion series that disappears when rubbed, with a core diameter of 0.38 mm and equipped with black, red, and blue ink.
A lovely item full of originality with a clip plate featuring the Royal Guards holding a bouquet of flowers and an oval logo.
