Goodbye Central Lechera Asturiana: Capsa Food’s Historic Decision
Alimerka Set to Sever Ties with major Dairy Supplier, Sparking Concern for Farmers and Consumers
Table of Contents
Gijón, Spain - Alimerka supermarkets are on the cusp of a significant shift that is poised to impact their dairy aisles. Company sources in Mexico have revealed that the asturian supermarket chain is preparing to terminate its relationship with Central Lechera Asturiana, a move that could leave customers without access to one of Spain’s best-selling milk brands.
The Impending Breakup: A Commercial Stalemate
The conflict stems from a failure to reach a mutually agreeable commercial arrangement. José Armando Tellado,General Director of Central Lechera Asturiana,detailed the situation in an internal letter,explaining that despite multiple meetings,no resolution could be found. This impasse will necessitate the complete withdrawal of Central Lechera Asturiana’s products from Alimerka’s shelves.
Protecting Farmers: The Core of the Disagreement
Central lechera Asturiana maintains that its stance is driven by a commitment to the economic stability of the Asturian farmers who are part of its cooperative. The dairy company insists it has strived to preserve existing conditions, arguing that accepting Alimerka’s proposed new terms could jeopardize the future of many farms reliant on the cooperative for their production.
This rupture, though, is not expected to affect Central Lechera Asturiana’s distribution to other supermarket chains across Spain with whom they maintain existing agreements.
Wider Implications: Impact on Farmers and Shoppers
The potential fallout from this decision has already raised concerns among agricultural organizations.The Asturian Rural Union (URA), for instance, has emphasized the critical need for a solution that safeguards both farmers and consumers. The union warns that shoppers could face a reduced selection of local dairy products in their daily purchases.
Should the separation materialize, Alimerka will be compelled to source choice milk brands. Potential replacements could include established national brands such as Puleva and Pascual, alongside other domestic or international options.
While the decision currently appears firm, with products expected to disappear from Alimerka’s shelves within weeks, the company has not entirely closed the door on future negotiations. Central Lechera Asturiana has reiterated its willingness to re-engage if conditions change, but remains resolute in its refusal to accept proposals detrimental to its farmer partners.