Ebay Korea, which was acquired by Shinsegae Group E-Mart, announced on the 19th that it would change its name to ‘Gmarket Global’.
This is to maintain the permanence of Gmarket’s representative brand, which has high customer loyalty among eBay Korea brands and has led the Korean e-commerce industry.
In addition, it is explained that the company decided to name ‘Gmarket Global’ as the axis of Shinsegae Group’s digital platform to find greater growth opportunities in future businesses.
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The company applied for a change of corporate name to the court on the 18th and received permission to change it, and it begins work to change the name of the corporation, such as the website.
The company logo will use the existing Gmarket logo as it is, and the three brands Gmarket, Auction, and G9 are operated within the corporation.
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