Haier Becomes Exclusive Partner⁢ of 2024 China‌ Open

The historic breakthrough of Chinese tennis in Paris is still fresh ​in people’s minds. The 2024 China Open​ has “hit it ‌off” with​ Haier. On ‌September‌ 9, Haier officially announced ‌that it has become⁣ the ​exclusive ⁤partner of the 2024 China Open. ​As the exclusive home appliance partner, Haier will ⁤use tennis as a language of communication‌ with⁢ the world during the ‍event, interpreting the persistence and belief ‌in tennis, and conveying ​the brand‌ concept of “a better life” with users.

As the‍ only ⁢comprehensive international tennis‍ tournament named after ​a country in Asia, ⁣with‍ the highest‍ total prize money and the ⁣most participating ‌players, China Open will​ gather world-renowned tennis players including the world No. ​1⁣ men’s and women’s singles players Sinner and Swiatek, as well as ​Chinese players Zheng Qinwen and Zhang Zhizhen ⁣from⁢ September 23 to ⁤October ⁤6. At that time, the star-studded Beijing National Tennis Center will surely stage a‌ top-level showdown.

It is understood‍ that this event is not the first time that Haier has​ “hit it off” with the world’s top⁢ tennis events. Prior​ to this, Haier has joined hands​ with Roland ⁤Garros-French Open, ATP World Tour, Queen’s​ Cup Open, Hamburg European Open, ‍ATP‌ Year-End⁢ Finals and other events, leaving Haier’s tennis footprints around the world and winning‍ the love⁤ of‌ global users with innovative‌ products and⁣ scene experiences.

The encounter ‌between China Open and Haier echoes the similar journeys of each other. ⁢The ⁢China Open, which was first held in 2004, has​ grown into a top tennis tournament ⁢in the world‌ in⁤ 20 years; Haier, a well-known domestic brand, ‌has also ranked first in the global large household ⁤appliance ⁢brand ⁤retail volume for‌ 15 consecutive years, ‍becoming the world’s ​number one home appliance brand.

When the world’s top tennis tournament meets the world’s ‍number one home⁤ appliance brand, China’s voice also resonates – with the help of Chinese brands⁣ represented by Haier, the world’s tennis tournament ​is ushering in a new round of development boom. This is not only a strong alliance, but also a perfect⁤ match ⁤between‍ Chinese brands and global users.