Hapi App: 1 Million Users & CEO Dusko Kelez’s Investment Plans

Hapi App Launches New Investment Products, Eyes expansion

Hapi, a rapidly growing investment application, is rolling out two new products designed to broaden access to investment opportunities and fuel further growth. CEO Dusko Kelez detailed the plans in a recent interview, outlining a strategy centered around simplifying investment and leveraging user assets.

Inspired by Warren Buffett

The first new product aims to lower the barrier to entry for investors who are unsure where to begin. Hapi will allow users to identify investments favored by successful investors like Warren Buffett, and then replicate or modify those portfolios. The goal is to address the common challenge of “I don’t know where to invest” by providing a starting point based on proven strategies.

Secured Credit Lines

The second product introduces grant credits backed by users’ existing assets within the Hapi platform.These credit lines, secured by the value of their investments, can be used for any purpose, including purchasing additional shares.

Growth Projections and Investment Plans

Hapi anticipates strong adoption of these new products, projecting a double-digit percentage of current users will immediately utilize them, with continued growth expected thereafter.

While a specific investment amount isn’t currently defined, the company anticipates investing approximately US $3 million over the next 12 months, primarily focused on organic expansion.

Acquisition Interest and Long-Term Vision

Kelez acknowledged receiving acquisition proposals, but expressed a strong commitment to Hapi’s continued progress. “Correos always arrive, not many, but like any entrepreneur who enjoys what he does, I am in love with Hapi. There are more than 50 things that I would like to do before thinking about selling or leaving.There is still so much to do that it is not on my priority list.” Though,he didn’t entirely rule out a future sale,stating,”It is indeed never said.”

Internal Structure and Decision-Making

Despite growing from a team of three to over 60, Hapi maintains a centralized decision-making process. Kelez, as CEO, ultimately makes final decisions, though he emphasizes the importance of gathering input from the entire organization, including investors. The company is currently expanding its teams in technology (for product development), compliance (to meet regulatory requirements), and customer/operations support.

A Lesson in Entrepreneurship

Kelez offered advice to aspiring entrepreneurs: “If you have a project in mind, you simply do it. At the end of the day things should be done, and in a country like Peru there are too many opportunities. If you think something needs to change, do it. Stop thinking about whether it could go well: jump and see what happens. If it is indeed well, excellent; And if not, it will be a good learning.”

Dusko Kelez’s Investment Philosophy

Kelez’s initial foray into investing came while working at Grin, where he became fascinated by the automotive industry. He identified Tesla as a standout company,recognizing the potential of Elon Musk‘s vision. Despite limited funds – only $200 initially – he acquired shares through his brother in the United States via Robinhood.

“In six months I had multiplied my money,I was happy,I knew I could dedicate myself to this,” Kelez recalled.

He attributes his early success to recognizing Musk’s ability to deliver on his aspiring plans, even if delayed. He emphasizes the importance of daily investment review: “Every day the first thing I do is review my investments. When the day closes, I review them again.”

Kelez’s investment strategy centers on identifying emerging trends. “If 15 years ago I had analyzed Amazon’s future and investigated in a couple of things,I would also have significantly multiplied my money.When everyone had Blackberry and suddenly they began to use iPhone,I would also have bought actions in Apple.”

Currently, he invests in long-term holdings, including Tesla, believing the company will revolutionize the automotive industry with autonomous vehicles. He cautions, “I’m not suggesting anything, everyone must do their own researcher before investing.”

Hapi: Key Data

• Products: The app offers access to over 12,000 investment assets, including established companies like apple and amazon, as well as newer firms and 40 cryptocurrencies (Litecoin, Bitcoin, Dogecoin, Shiba, Ethereum, USDC).
• Average Investment: The average investment ticket is US $250, though there is no minimum investment amount.
• User Base: Over 70% of Hapi users are located in Chile, Argentina, Colombia, Mexico, Ecuador, Venezuela, and Peru. Content creators such as Daniel Bonifaz, Adrián Sáenz, and Francisco Ortiz have also invested in the app, though Kelez reiterates the importance of independent research.