Heungkuk AI Competition
- SEOUL, South Korea (April 10, 2025) – Heungkuk Fire Insurance is tapping into the power of its employees' ingenuity with a recent "generic AI Contest," designed to unearth...
- The contest drew participation from 63 individuals forming 30 teams, all tasked with developing AI-driven solutions for automation and problem-solving.
- An initial qualifying round involved interviews, after which seven teams were selected to advance to a workshop held on April 9.
Heungkuk Fire Seeks AI Innovation Through Internal Contest

SEOUL, South Korea (April 10, 2025) – Heungkuk Fire Insurance is tapping into the power of its employees’ ingenuity with a recent “generic AI Contest,” designed to unearth practical applications of artificial intelligence within the company. Song Yoon-sang, CEO of Heungkuk fire, announced the initiative earlier this week.
The contest drew participation from 63 individuals forming 30 teams, all tasked with developing AI-driven solutions for automation and problem-solving. Submissions, which were accepted from March 10-28, included detailed plans, screen flows, demo videos, and descriptions of key algorithms.
Workshop Precedes Final Judging
An initial qualifying round involved interviews, after which seven teams were selected to advance to a workshop held on April 9. The workshop featured external experts providing training on AI tools and offering customized mentoring to refine each team’s project.
Finalists to Present Solutions
The final competition is scheduled for april 24. Each team will demonstrate its solution, with a final ranking determined by a panel of judges. The winning team will receive 2 million won in prize money, along with a three-month subscription to ChatGPT Plus. Excellence Awards, worth 1 million won each, will be given to two or three teams, who will also receive the ChatGPT Plus subscription. encouragement prizes will be awarded to the fourth and fifth-place teams, also with a three-month ChatGPT Plus subscription. All finalists and participants will receive a ChatGPT Plus subscription.
AI Integration Accelerates
Heungkuk Fire’s initiative comes amid increasing adoption of AI across various sectors, including customer service via chatbots, AI-based risk assessment, and robotic process automation (RPA).
Internal Digital Transformation
Heungkuk fire has been actively exploring and implementing AI technologies as part of its internal digital transformation strategy. The in-house competition aims to identify and promote innovative solutions developed by its employees.
Ideas to be Implemented
The company plans to put the contest ideas into practice. All submissions, including those from the winners, will be compiled and shared with employees on the company’s internal bulletin board. Promising solutions will be considered for implementation in actual workflows.
“The greatest value of this competition lies in disseminating the AI ideas generated by our employees throughout the company,” said a Heungkuk Fire official. “We anticipate that the workshop and finals will lead to even more elegant solutions that can bring about practical changes.”
Heungkuk Fire’s AI Innovation Contest: Your Questions Answered
Are you curious about how insurance companies are embracing artificial intelligence? Heungkuk fire Insurance in South Korea is doing just that with an innovative internal contest. This article breaks down the key details, answering your questions about this initiative.
What is Heungkuk Fire’s “generic AI Contest”?
Heungkuk Fire Insurance launched a competition engaging its employees to develop and propose innovative applications of artificial intelligence (AI) within the company. The contest, announced by CEO Song Yoon-sang, encourages employees to use their expertise to find practical AI solutions.
What was the purpose of the contest?
The primary purpose of the “generic AI Contest” was to identify practical applications of AI within the company, specifically focusing on automation and problem-solving. This initiative is part of Heungkuk Fire’s larger strategy of digital transformation.
Who participated in the contest, and what were thay asked to do?
A total of 63 individuals, organized into 30 teams, participated in the contest. Their task was to develop AI-driven solutions designed for automation and problem-solving within Heungkuk Fire. Teams submitted detailed plans,screen flows,demo videos,and descriptions of their algorithms.
What were the key dates and stages of the contest?
Submission Period: March 10-28
Qualifying Round: Included interviews to narrow down the participants.
Workshop: April 9, with external experts providing training and mentoring.
Final Competition: Scheduled for April 24
What happened in the workshop?
The workshop was designed to help refine the AI solutions developed by the teams. It provided training on AI tools and offered customized mentoring from external experts.Seven teams made it to the workshop after the initial qualifying round.
What types of AI applications is Heungkuk Fire exploring?
Heungkuk Fire is exploring AI applications across several areas,including:
Customer service via chatbots
AI-based risk assessment
Robotic process automation (RPA)
What are the prizes for the winning teams?
The contest offers substantial rewards:
Winning Team: 2 million won and a three-month ChatGPT Plus subscription.
Excellence Awards (2-3 teams): 1 million won each, and a three-month ChatGPT Plus subscription.
Encouragement Prizes (4th & 5th place): A three-month ChatGPT Plus subscription.
* All Finalists and Participants: A three-month ChatGPT Plus subscription.
How will the winning ideas be used?
Heungkuk Fire plans to implement the contest ideas.All submissions, including those from the winners, will be compiled and shared on the company’s internal bulletin board. Promising solutions will be considered for integration into actual workflows.
What is the meaning of this initiative for Heungkuk Fire?
This AI contest represents an important step in Heungkuk Fire’s internal digital transformation. It allows employees to contribute to the company’s growth by utilizing AI, fostering innovation, and finding new ways to improve efficiency and customer service.
What are the benefits of promoting AI ideas among employees?
According to a Heungkuk Fire official, the greatest value lies in disseminating the AI ideas generated by their employees throughout the company. The workshop and finals are anticipated to lead to even more elegant solutions that can bring about practical changes. this internal competition encourages employees to think creatively about AI potential and offers a boost for employee engagement and internal innovation, allowing the company to benefit from on-the-ground practical knowledge.
Summary of Key Features and Outcomes
| Feature | Details |
| ——————– | ————————————————————————– |
| Purpose | Identify and implement AI solutions for automation and problem-solving. |
| Participants | 63 individuals,30 teams |
| Key Phases | Submission,qualifying interviews,workshop,final competition |
| Workshop Focus | Training on AI tools,customized mentoring |
| Prizes | Cash rewards,ChatGPT Plus subscriptions |
| Implementation | Winning ideas to be implemented; all submissions shared internally |
| Strategic Goal | Part of Heungkuk Fire’s internal digital transformation strategy |
| AI Focus Areas | Chatbots,risk assessment,RPA |
| Anticipated Result| More elegant,practical solutions,increased employee engagement |
