Hollywood Agencies Slam OpenAI Sora as Exploitation
- OpenAI's Sora is a new video creation submission that allows users to generate AI-powered video clips.
- The Creative Artists Agency (CAA), representing high-profile clients such as Doja Cat, Scarlett Johansson, and Tom Hanks, issued a strong statement on Thursday, October 3, 2025, condemning Sora...
- CAA's statement accused OpenAI of potentially "stealing" creators' work, disregarding global copyright principles, and dismissing the contributions of those who fund the creation and production of content.
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CAA Slams OpenAI’s Sora Over Intellectual Property Concerns
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What is OpenAI’s Sora?
OpenAI’s Sora is a new video creation submission that allows users to generate AI-powered video clips. Launched last week, it has already garnered over 1 million downloads. the app’s ability to create clips often featuring recognizable characters and brands has quickly drawn attention, and now, controversy.
The CAA’s Strong Criticism
The Creative Artists Agency (CAA), representing high-profile clients such as Doja Cat, Scarlett Johansson, and Tom Hanks, issued a strong statement on Thursday, October 3, 2025, condemning Sora for posing “significant risks” to their clients and intellectual property.The agency directly questioned OpenAI’s stance on creator rights, asking whether the company believes artists deserve compensation and credit for their work.
CAA’s statement accused OpenAI of potentially “stealing” creators’ work, disregarding global copyright principles, and dismissing the contributions of those who fund the creation and production of content. Thay emphasized that control, permission for use, and compensation are “fundamental rights” of creators.
OpenAI’s Initial Response and Subsequent adjustments
OpenAI initially launched Sora with an “opt-out” system, allowing the use of copyrighted material unless rights holders explicitly requested its exclusion. This approach drew immediate criticism from the entertainment industry.
In response to the backlash, OpenAI CEO Sam Altman stated in a blog post that they would provide rightholders with “more granular control over generation of characters.” However, CAA’s statement suggests this adjustment is insufficient.
Industry-Wide Concerns and WME’s Response
CAA is not alone in its concerns. Talent agency WME also sent a memo to its agents on Wednesday, outlining similar issues and preparing for potential legal challenges. The memo reportedly detailed strategies for protecting clients’ intellectual property in the