“I’m afraid to make kimchi”… Gold cabbage this year, aim for a discount game digging into a niche

As the price of kimchi vegetables continued to skyrocket, the distribution industry started to catch both the Gimpo people (kimjang porridge people) and the kimjang people.

According to the trend of mini kimchi that contains less than 10 bags, the sale of packaged kimchi with various types of kimchi is in full swing.

◆ Large supermarkets selling cabbage radish garlic up to 30% cheaper

According to the retail industry on the 19th, E-Mart will hold a discount exhibition for kimchi ingredients until the 24th. Up to 30% discount on Chinese cabbage, bachelor radish, altari, and peeled garlic.

In particular, when paying with an event card, an additional 10% discount can be applied to purchase a bundle of three cabbages for 4991 won. It is 1664 won per bag. According to the Korea Agro-Fisheries & Food Trade Corporation, as of the 18th, the retail price of a single autumn cabbage is at least 2790 won for products and 2,380 won for medium items.

Lotte Mart and Homeplus also hold a discount exhibition during the same period and offer kimchi vegetables such as cabbage and radish 20% cheaper.

Market Kurly is offering up to 28% discount on raw oysters for kimchi until the 5th of next month. A representative product is ‘Samsam Mulsan’ raw oysters for kimchi for kimchi (2 kg), which can be purchased at 40,000 won, a 16,000 won discount from the regular price of 56,000 won. Market Kurly explained that it is the lowest price even compared to Naver Shopping, including the early morning delivery online mall.

GS The Fresh, in cooperation with the Ministry of Agriculture, Food and Rural Affairs, sells major raw materials for kimchi, such as cabbage and radish, which are in constant supply and demand, at a discount of 20% until the 23rd.

◆ You can buy large-capacity packaged kimchi at convenience stores

As the cost of making kimchi increased day by day, the demand for packaged kimchi also increased.

According to Market Kurly on this day, the sales of packaged kimchi from January to October of this year increased by 57% compared to the same period last year. With an 80% increase in October alone, cabbage kimchi, white kimchi, and radish kimchi were the most popular, accounting for about half of the total sales. In Timon, the sales of packaged kimchi from January to October of this year doubled compared to the same period in 2018.

The price of kimchi this year was found to have risen by 6-8% compared to last year.

As a result of a survey conducted by the Korea Price Association on the price of kimchi ingredients in traditional markets and hypermarkets in six cities (Seoul, Busan, Daegu, Gwangju, Incheon, and Daejeon) from the 15th to the 16th, the cost of kimchi for a four-person household was 350,000. It was estimated at ~42 million won.

In response to such a rise in the price of kimchi, each distributor is in full swing to sell packaged kimchi for the Gimpo people.

In particular, the convenience store industry is targeting single- or two-person households who find it difficult to make kimchi and receive orders for kimchi from stores and deliver them. E-Mart 24 and 7-Eleven are examples.

CJ CheilJedang prepared the ‘Bibigo Kimchi Edition’ tailored to the needs of consumers who prefer packaged kimchi. Until the end of this month, you can purchase ‘Bibigo Poji Cabbage Kimchi 10kg’ at a discounted price of 68,900 won. It is a limited quantity of 2,500 pieces and can be purchased through advance reservation.

A distribution industry official said, “The price of kimchi is too expensive these days, and the number of mini-kimjang groups that contain less than 10 packs of kimchi or give up kimchi altogether and the number of Gimpo people are increasing.” there,” he said.

[방영덕 매경닷컴 기자]
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