Is the consumer sector all good? Huanxi Media fell more than 12%, the organization said it is necessary to pay attention to the appearance of an inflection point in fundamentals
News from the Financial Associated Press on January 30 (Editor Hu Jiarong)Catering, film and other consumer sectors of the Hong Kong stock market opened sharply lower today, of which Jiumaojiu (09922.HK), Xiabuxiabu (00520.HK), Helens (09869.HK), Huanxi Media (01003. HK), IMAX China ( 01970.HK) fell 7.59%, 6.74%, 5.20%, 12.16%, and 9.88% respectively.
In fact, benefiting from the positive impact of the Spring Festival, most consumer-related stocks strengthened sharply last Thursday and last Friday, but today’s trend shows a tendency to adjust. For example, Huanxi Media turned from rising to falling in early trading.
Note: Regarding Huanxi Media’s early market trend news, according to Maoyan Professional Edition, in the 2023 Spring Festival (January 21-January 27), the one-day box office exceeded 1 billion yuan for 5 consecutive days. Among them, the film “Manjianghong” produced by Huanxi Media has a one-day box office of over 400 million yuan for 6 consecutive days, and finally won a total box office of 2.692 billion yuan, becoming the Spring box office champion this year Festival. However, this news did not make Huanxi Media stronger yet. The stock price rose more than 5% in early trading, and has now fallen more than 12%.
All this without investors worrying about whether the consumer sector will peak in the short term?
Spring Festival consumption is recovering as expected
As Tianfeng Overseas pointed out, the trend of recovering consumption during the Spring Festival is obvious. In terms of movies, from January 21st to 25th (New Year’s Eve to the fourth day of the first month), the box office revenue was 4.66 billion yuan, a year-on-year increase of 5.8%; the number of film viewers was 85.98 million, a year-on-year increase of 5.2%; A year-on-year increase of 33.1%; average ticket price was 54.2 yuan, a year-on-year increase of 0.6%.
In terms of tourism, according to the news released by the Ministry of Culture and Tourism on January 27, according to the calculation of the data center of the Ministry of Culture and Tourism, there were 308 million domestic travel trips during the Spring Festival holidays this year, an increase of year on year of 23.1%, returning to 88.6% of the same period in 2019;; Realized domestic tourism revenue of 375.843 billion yuan, a year-on-year increase of 30%, recovering to 73.1% from the same period in 2019.
On the Ctrip platform, domestic and foreign travel orders during the Spring Festival have reached a three-year high, and the overall travel orders have increased 4 times compared to the Year of the Tiger Spring Festival. In addition, the overall order for outbound travel during the Spring Festival increased by 640% year on year, the number of overseas hotel bookings by mainland tourists increased more than 4 times year on year, and the order for trans- financing. Border flight tickets increased more than 4 times.
On January 27, Meituan released usage data for the 2023 Spring Festival, showing that the average daily usage rate during the first six days of the holiday increased by 66% compared to the 2019 Spring Festival. During the first 6 days of the Spring Festival holiday this Spring, the number of orders for multiple dining set meals across the country increased by 53% year on year. The surge of returning home during the Spring Festival and going out to play after the festival has fueled rapid growth in consumption elsewhere. The data shows that consumption elsewhere has increased by 76% compared to the same period last year. Among them, Sanya, Chengdu, Chongqing, Dali, Beijing and other places have become the top five cities with the most dinner orders from users from other places.
Pay attention to the fundamental inflection point of some individual stocks
From this point of view, consumption recovered as planned during the Spring Festival, which gave a real boost to market confidence. Tianfeng pointed out that at the moment, we still need to pay attention to the “recovery of the overall valuation of Hong Kong stocks” and “the fundamental inflection point of some targets under the recovery”.
Among the specific targets, Tianfeng recommends paying attention to: social platforms represented by Tencent Holdings; Pinduoduo, Meituan, and Alibaba represented by e-commerce and local life; Ctrip Group represented by tourism, Tongcheng Travel; Maoyan Entertainment, Alibaba Pictures, and IMAX CHINA are represented by cinema chains.
