LINE VOOM adjusts strategy in 2023 through 3 ways to create meaningful content ready to push campaigns to stimulate creativity AND develop features – continuous music library Hope to be a fun platform for more than 53 million LINE users.
To begin with, in 2023, LINE VOOM wants to make a difference by being a Usage Platform to provide an experience unlike any other platform. By presenting short video content that is informative and fun at the same time
At the same time, in order to expand the user base to be diverse and include the country, 3 key strategies have been applied to create a community through hashtags. #The content has fun as follows
1. Content strategy Open spaces for creators, celebrities and users to create quality content that is useful and fun through a variety of community creations with hashtags. #The content is fun too.
2. Campaign Creation Strategy under the name “Kai Khon Korn Hometown” allows for the creation of content to introduce and present the specialties of the homeland.
3. New Features Development Strategy LINE VOOM has plans to develop various features. Continue to achieve full functionality on the platform From shooting, editing, adding effects
Recently, it has added a music library of over 10,000 songs and partnered with famous Thai artists such as Singto Namchok and The Peach Band to provide unique music to Thai consumers. Especially during the campaign “Who is not born in the motherland” too
However, data from We Are Social shows that 95.3% of Thais use mobile phones to access the Internet in 2023, with more than 57.8% used to find information, 53.7% have used to contact friends or family members, 50.9% followed news information, 49.7% watched videos, films or TV programs and 38.3% used it for online learning
In line with LINE’s continued growth with up to 53 million users today and in 2022, LINE VOOM has created an experience for watching short video content on LINE through content growth. The four most popular content categories are home decor, DIY, food and entertainment.
At the same time, VOOMER Studio, an offline content creation space, was launched. Support the creation of a short video community on LINE VOOM at Gaysorn Tower, 17th floor, with light, color, sound and complete equipment. Including a unique opportunity to take part in an idea and skills building workshop.
