Miley Cyrus Maison Margiela Campaign – Divided Opinions
- Miley Cyrus is the face of saint Laurent's Fall 2025 Avant Première collection, unveiled on August 28th.
- Paolo Roversi is celebrated for his intimate, often grainy, black-and-white portraits that capture a sense of vulnerability and timelessness.His work with Saint Laurent diverges from the highly polished,digitally-enhanced...
- The campaign imagery features Cyrus sporting key pieces from the Fall 2025 Avant Première collection, including oversized leather jackets, tailored trousers, and statement accessories.
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Miley Cyrus Fronts Saint Laurent’s Fall 2025 Avant Première campaign
A bold New Chapter: Miley Cyrus and Saint Laurent
Miley Cyrus is the face of saint Laurent’s Fall 2025 Avant Première collection, unveiled on August 28th. The campaign, shot by renowned italian fashion photographer Paolo Roversi, presents a stripped-back, powerful aesthetic featuring Cyrus in oversized leather pieces and boldly painted accessories. This collaboration marks a significant moment for both the artist and the luxury fashion house, signaling a shared embrace of edgy, unconventional style.
The Roversi Aesthetic: A Return to Raw Emotion
Paolo Roversi is celebrated for his intimate, often grainy, black-and-white portraits that capture a sense of vulnerability and timelessness.His work with Saint Laurent diverges from the highly polished,digitally-enhanced campaigns common in contemporary fashion. The choice of Roversi suggests a deliberate move by Saint Laurent towards a more authentic and artistic representation of its brand identity. Roversi’s previous work includes campaigns for dior, chanel, and Vogue Italia, establishing him as a leading figure in fashion photography. Vogue details Roversi’s signature style and recent exhibition in Paris.
The campaign imagery features Cyrus sporting key pieces from the Fall 2025 Avant Première collection, including oversized leather jackets, tailored trousers, and statement accessories. The painted elements - appearing as bold strokes across clothing and skin – add a layer of artistic expression and rebellion, aligning with Cyrus’s own evolving image.
Fall 2025 Avant Première: A Look at the Collection
Saint Laurent’s Fall 2025 Avant Première collection, as previewed in the campaign, leans heavily into a powerful, androgynous aesthetic. The collection emphasizes strong silhouettes, luxurious materials, and a muted color palette punctuated by bold accents. Key themes include:
- Oversized tailoring: Jackets and coats with exaggerated shoulders and relaxed fits.
- Leather dominance: Leather is a central material, appearing in jackets, trousers, and accessories.
- Artistic embellishments: Painted details and graphic prints add a unique, expressive element.
- Androgynous styling: The collection blurs customary gender lines, offering pieces that can be worn by anyone.
The Avant Première collection is known for offering a first glimpse into the full Fall/Winter line, showcasing the key trends and design directions for the season. Explore the latest collections on the official saint Laurent website.
Miley Cyrus: A Style Icon in Conversion
Miley Cyrus has consistently reinvented her image throughout her career, evolving from a Disney star to a boundary-pushing pop artist and fashion icon. Her style choices are often bold, experimental, and reflective of her evolving artistic expression. She has collaborated with numerous designers and brands, including Versace and Gucci, and is known for her willingness to take risks.
Cyrus’s recent aesthetic has embraced a more elegant and edgy sensibility, aligning well with Saint Laurent’s brand image. Her willingness to challenge conventions and embrace individuality makes her a compelling choice as the face of the Fall 2025 campaign. Her influence extends beyond music, impacting fashion trends and inspiring a generation of fans.