The 3D animation ‘Mini Commando Super Dinosaur Power’ (hereinafter referred to as Super Dinosaur Power) ranked first in viewership ratings on the Chinese animation channel ‘Jinying Cartoon (金鹰卡通)’.
/Photo courtesy of SMAMG Entertainment
According to data from CSM Media Research, a research organization based in Greater China, SMG Entertainment (CEO Kim Soo-hoon, hereinafter SAMG) announced that Super Dinosaur Power was released on August 24 and 25 on the 10th popular Chinese animation channel ‘Jin Ying Cartoon’. It was reported that it ranked first in both viewer ratings and share of kids’ waters in the same time period. Super Dinosaur Power entered the Chinese market in July this year as the third season content of ‘Mini Commando’.
The Mini Commando was selected as one of the ‘China TOP 10 Licenses’ in the first half of this year by the US market research company NPD Group. This popularity is also linked to online and offline business performance.
Super Dinosaur Power exceeded 150 million cumulative views in one month on local video platforms such as iQIYI and Tencent, and toys using IP licenses were also sold at more than 5,000 stores, rapidly expanding sales. are doing In addition, various business models such as musicals, theme exhibitions, mobile games, and books based on the IP of the mini commando team are accelerating growth in China.
Kim Soo-hoon, CEO of SAMG, said, “The mini commando series has been steadily gaining popularity from the first season of 2016 to the third season, opening a new era of kids animation in the Chinese market. The diversification of its global business model is expected to provide momentum for SAMG to enter a full-fledged growth trajectory. We will accelerate,” he said.
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