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Entered 2024.05.09 07:28 Modified 2024.05.09 07:32
Taylor Swift/Photo = AP A bill has been introduced in the state of Minnesota in the US to ban the act of reselling tickets at high prices. It’s called ‘Taylor Swift’s Law’.
The Associated Press and others reported on the 8th (local time) that Minnesota Governor Tim Walz signed the ‘House File 1989’ bill, which added ‘1989’, the name of Swift’s hit album and the number of Swift’s birth year, the day before . . The local American media is calling this law the ‘Taylor Swift Law.’ The law protects consumers by requiring ticket sellers to transparently disclose all fees added to the base price from the start and prohibiting resellers from selling more than one ticket Governor Walt said, “This is bad ticket.” “It will protect consumers from buying fraudulent tickets and prevent resellers from grabbing all the tickets,” he said.
The bill’s sponsor is Democratic state representative Kelly Moller. Moller was known to be one of the victims who tried to buy tickets for Swift’s 2022 concert but was unable to buy tickets because the ticketing site, Ticketmaster, was down.
Swift, America’s leading singer-songwriter, boasts such strong popularity that she has an impact on the local economy every time she tours. The average price of Swift concert tickets is about $254 (about 330,000 won), which is the highest in the industry, but she surpassed Elton John’s record last year and came first in tour performance revenue. In addition, people who could not get tickets flocked to the ticket resale site Ticket Master, causing a system crash. Accordingly, Ticket Master unilaterally canceled ticket sales, which raised the issue of Ticket Master’s market monopoly in the United States.
At the time, as the popularity of the Swift concert increased, attention was drawn to the fact that professional retailers were using computer ‘bots’ to access the website at the same time in order to reserve large amounts of tickets, causing the site to go down often. In addition, on the ticket resale site StubHub, the price of tickets for this concert increased to over $35,000 (about 48 million won).
For this reason, users have complained that when paying for tickets to popular concerts or sporting events on resale sites, additional hidden fees are added, and in some cases, the tickets are purchased at a price that is 10 times higher than r face originally posted. value. However, despite moves such as antitrust hearings on Ticketmaster, no federal legislation has been introduced in this regard.
Mike Dean, who attended the ‘Taylor Swift Law’ signing ceremony, introduced himself as a Swift and sports fan in an interview with the Associated Press and said, “I tried to book a ticket to meet former baseball player Kaitlyn Clark, but it didn’t work out, and on a resale site, it cost $200 more than the original price “I paid about 270,000 won more,” he said “It was announced that the price of the ticket was expected to be $300 (about 410,000 won), but because hidden. fees, I ended up having to pay more than $500 (about 580,000 won) and the timer started during the payment process “I ended up buying it without thinking further,” he said.
“Although the ticket is ultimately purchased, this practice prevents customers from making the right decision,” he said, adding that he hoped the new law would bring transparency to the process. Meanwhile, the ‘Taylor Swift Law’ will come into effect in Minnesota on January 1 next year. However, Ticketmaster and Taylor Swift did not reveal their position regarding the bill.
Kim So-yeon, Hankyung.com reporter sue123@hankyung.com
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