The fragrance of Osmanthus fragrans in October, in addition to sending a signal of cooling at the end of autumn, also heralded the coming of the annual JD 11.11 global love season.
On October 17, the JD 11.11 kick-off meeting was held in Beijing Universal Resort, officially kicking off JD’s 11.11 in 2021. With the theme of “Love and Upward Power” on JD.com 11.11 this year, JD.com will work with partners such as brands, merchants, offline stores, and farmers to create a “more, faster, better, and more economical” consumer experience. Let consumers experience Jingdong 11.11 with “the most products, the best prices, and the best services” in history.
This year, on JD.com 11.11, over 400 million new products and over 700 million national trend products are ready to go. At the same time, around 7 major trends such as easy enjoyment of health, home-home liberalism, natural beauty out of the circle, social new home, trendy star power, happy self-evolution, and happy winter, it has brought a large number of trendy goods and opened up a new trendy consumer experience for consumers. .
Over 400 million new products and over 700 million national products on JD.com 11.11 are trendy and cool
As the younger generation, as a new consumer power, gradually becomes the mainstream of consumption, many industries such as entertainment, apparel, beauty, food and beverage, social services, and home appliances are expected to usher in new opportunities. Focusing on the 7 major trends of relaxing health, home liberalism, natural beauty, social new home, trendy star power, happy evolution, happy winter 700 million pieces of national fashion products will fully meet the shopping needs of young consumers pursuing cool personality, experience and quality.
The explosion of new products will also drive high-quality growth in new categories. This year, Jingdong 11.11 is expected to drive over 1,200 new product categories to grow by over 100% year-on-year.
At the same time, this time Jingdong 11.11 will create a “one-stop welfare gathering place” around consumers’ all-round life scenarios. If you buy a hot mobile phone, you can grab a 2021 Yuanshen coupon; Jingdong Computer Digital and Jingdong Home Appliances are up to 24 interest-free, and the pre-sale deposit is 1 yuan to as high as 1111 yuan; Jingdong supermarket mass good products as low as 11.11 yuan; Jingdong home hot goods As low as 50% off, JD.com luxury brands are as low as 30%, watches and clocks are discounted by 30 for every 200 spent, JD.com beauty selects big brands enjoy buy one get one free, JD.com’s 10,000 pieces of gold jewelry are approaching the market price; JD international imports are more than 50% off ; Jingdong pet voucher is over 199-100; Jingdong book quality books are discounted by 50 for every 100; there are also discount activities such as 0 yuan free consultation of Jingdong health 100 doctors, as low as 50% for physical examination, and as low as 9.9 for the 45-day experience version of Jingdong family doctors ; Jingdong Automobile, Jingdong Flowers, Jingdong Life, Jingdong Travel, Jingdong Auctions, Jingdong Real Estate and other businesses will also launch an 8:20% discount.
This year, there will be more high-quality agricultural products, from the field to the consumer’s table through JD 11.11. It is expected that JD 11.11 will achieve sales of over 30 billion yuan of high-quality agricultural products. High-quality agricultural products are an important manifestation of consumption upgrades, and it is an important path for the high-quality development of rural and agricultural development. Through JD.com, while consumers enjoy more high-quality agricultural products, the “good price” brings better income to farmers, resulting in a “higher quality-more satisfied consumers-higher income for farmers-improved production-more high-quality products The positive cycle of “quality agricultural products” is expected to achieve sales of over 30 billion yuan of high-quality agricultural products on JD.com during 11.11.
Locked at 8 o’clock in the evening! More discounts and more ways to play Jingdong 11.11 is enough for “Ba Shi”
JD 11.11, by creating a “more, faster, better, and more economical” consumer experience, it will not only bring consumers the most comprehensive products, but also the best price and the most comfortable consumer experience. .
This year, JD’s 11.11 is locked at 8 o’clock in the evening, which is 4 hours earlier than in previous years, so that consumers can enjoy high-quality and low-priced goods without staying up late, and feel the most comfortable consumer experience, that is, on the evening of October 20th. The pre-sale will be officially opened at 8 o’clock on October 31, the final payment will be paid at 8 pm on October 31, and the price will be fully released. The climax will start at 8 pm on November 10th.
Not only the opening time is adequate, but the discount activities are even more appropriate. From 8pm on October 20th to 8pm on 31st is the JD 11.11 pre-sale period. Consumers can pay a deposit to lock in good things and enjoy preferential activities such as deposit expansion more than 10 times. From 8pm on October 31st, consumers can receive the number one Beijing sticker of “30 off every 200 full” every day, and enjoy full discounts across all categories. At the same time, the number one Beijing sticker can also be superimposed with the deposit expansion discount when paying the final payment. use. Starting from October 31st, at 8 o’clock every night, the cash red envelope rain will start on time.
In addition, in order to ensure that consumers can enjoy the worry-free experience of placing orders at any time, during the 11.11 period of JD.com, more than 90% of the best-selling products are covered by the price insurance service; JD PLUS members can also enjoy exclusive super subsidies throughout the journey. JD’s own brand has launched a variety of high-quality and good products, some of which can enjoy the second half price, a limited-time trial of 1 yuan, a 180-day price guarantee, and a 3-year warranty exemption service.
JD.com has been continuously optimizing the shopping experience of consumers through continuous expansion, innovation and upgrading at the level of products and services, as well as continuous deep cultivation of retail infrastructure, so as to continuously meet the increasingly diversified consumer needs of consumers and live up to consumers. Love for a better life. I believe that under the consumer experience of “more, faster, better, and more economical”, not only consumers will experience the history of “the most products, the best price, and the best service” on JD 11.11, but also the best experience. Appropriate Jingdong 11.11.
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