Oriental Literacy & China Tennis Open: 3 Years of In-Depth Cooperation
- Beijing, March 20, 2025 — Against the backdrop of the "Healthy China 2030" strategy, Oriental Literacy and the China Tennis Open (China Open) have announced a new three-year...
- Oriental Literacy, a national nutrition brand, will be the exclusive nutrition supplier of the China Open from 2025 to 2027, providing nutritional support for the event.
- The agreement was formalized at the Beijing Tennis Center with representatives from both organizations present,including Li Xiaobin,deputy general manager of Beijing China Open Sports Promotion Co., Ltd., Sun...
Oriental Literacy and China tennis Open Forge Three-Year Partnership
Table of Contents
Beijing, March 20, 2025 — Against the backdrop of the “Healthy China 2030” strategy, Oriental Literacy and the China Tennis Open (China Open) have announced a new three-year cooperation agreement.
Oriental Literacy, a national nutrition brand, will be the exclusive nutrition supplier of the China Open from 2025 to 2027, providing nutritional support for the event.
The agreement was formalized at the Beijing Tennis Center with representatives from both organizations present,including Li Xiaobin,deputy general manager of Beijing China Open Sports Promotion Co., Ltd., Sun Pengbo, president of Sansheng (China), and others.
Strong Partnership Aims to Empower National Health
the China Open, a premier tennis event in asia, serves as a platform for top athletes and promotes national health initiatives. This renewed partnership signifies a shift towards collaborative value creation.
Sun Pengbo, President of Operations at Sansheng (china), stated, The cooperation between Oriental Literacy and China Open is the resonance of ideas, the integration of resources and the co-creation of values, the transmission of values and the practice of social responsibility… Oriental Literacy will uphold the goal of providing good sports to the people and providing good nutrition to the people.
Li Xiaobin, deputy general manager of Beijing China Open Sports Promotion Co., Ltd., added, Under the strategic guidance of ‘Healthy China,’ the deepening cooperation between China internet and Oriental literacy is a model of the integration of sports and health… This two-way rush of ‘exercise + nutrition’ is our common goal.
Oriental LiteracyS commitment demonstrates its dedication to the health industry and investment in national nutrition.
“Tennis First Lesson” Charity Plan Launched
A highlight of the announcement was the launch of the “Tennis First Lesson” charity plan, a joint initiative by Oriental Literacy, China Open, and the Soong Ching Ling Foundation.
The program aims to support youth development through tennis-related activities, promoting the spirit of sports and introducing children to the sport. This initiative combines nutrition, sports, and public welfare to foster a healthy lifestyle.
Previously, in 2023, Oriental Literacy supported the Yexiang Club, enabling young tennis enthusiasts to compete internationally. This project received the “Annual Sports Charity” Award at the 11th Sports Business Awards.
Oriental Literacy aims to promote national health through sports and nutrition, driving breakthroughs in brand development and shaping brand culture.
Aligned with the “Healthy China 2030” strategy, this partnership reflects a growing emphasis on health awareness. The collaboration between Oriental Literacy and China Open highlights the role of nutrition brands in promoting public health through innovation, education, and public welfare.
Oriental Literacy aims to contribute to national sports and the health of the nation.
Oriental Literacy and China Open: A Partnership for National Health
Introduction: A New Era of Collaboration
What is the “Healthy china 2030” strategy and how does it relate to this partnership?
The “Healthy China 2030” strategy is a national initiative aimed at improving the health of the Chinese population.This strategy emphasizes the importance of health awareness and aims to promote healthy lifestyles across the nation. The partnership between Oriental Literacy and china Open is directly aligned with this strategy, signifying a commitment to public health through sports and nutrition.
Key Aspects of the Partnership
What is the nature of the partnership between Oriental Literacy and the China Open?
Oriental Literacy, a national nutrition brand, has entered into a three-year cooperation agreement with the China Open, a premier tennis event in Asia. The partnership, which began in 2025 and extends to 2027, designates Oriental Literacy as the exclusive nutrition supplier for the event.
What are the primary goals of this collaboration?
The primary goals of this collaboration are:
Promoting National Health: To support the “Healthy China 2030” strategy by promoting healthy lifestyles through sports and nutrition.
Providing Nutritional Support: To provide nutritional support to the China Open event.
Supporting Youth Development: To fostering youth development through tennis-related activities and encourage a healthy lifestyle.
What specifically does Oriental Literacy bring to the China Open?
Oriental Literacy provides essential nutritional support for the China Open, ensuring athletes and participants have access to high-quality nutrition to enhance their performance and well-being.
“Tennis First Lesson” and Commitment to Youth
What is the “Tennis First Lesson” charity plan?
The “Tennis first Lesson” charity plan is a joint initiative involving Oriental Literacy, the china Open, and the Soong ching Ling Foundation. The programme focuses on supporting youth development by integrating tennis-related activities. The initiative aims to introduce children to the sport,promote the spirit of sports,and instill the value of healthy lifestyles.
How does this partnership support youth sports and development?
This partnership actively supports youth sports through initiatives like the “Tennis First Lesson” program.This program provides children with opportunities to engage in tennis-related activities, promoting physical fitness and the values of sportsmanship.
Strategic Alignment and Future Goals
How does this partnership align with the “Healthy China” initiative?
This partnership actively supports the “healthy China 2030” initiative by:
Promoting Health Awareness: Increasing awareness of the importance of health and well-being.
Integrating Sports and Nutrition: Highlighting the synergy between physical activity and proper nutrition.
Supporting Public Welfare: Contributing to public health through various programs and initiatives.
What is the long-term vision for this collaboration?
The long-term vision is for Oriental Literacy to be a key player in promoting national health through sports and nutrition. It aims to drive breakthroughs in brand development and shape brand culture.
Partnership Highlights
Who are the key organizations involved in this partnership?
The primary organizations include:
Oriental Literacy
China Open
Soong Ching Ling Foundation
Key Representatives Involved
Li Xiaobin, Deputy General Manager of Beijing China Open Sports Promotion Co., Ltd.
* sun Pengbo, President of sansheng (China).
What is the importance of this partnership?
This partnership represents a significant step toward the integration of sports and health initiatives in China. By combining sports and nutrition, the collaboration aims to create a model for promoting public health and well-being.