Ram TRX V-8 Pickup Truck Returns: Price and Details
Okay, here’s a summary of teh CNBC article about the return of the Ram 1500 SRT TRX, broken down into key points:
Key Takeaways:
* TRX is Back: Ram is bringing back the high-performance TRX pickup truck for the 2027 model year, starting at $102,590 (including destination). This is a significant price increase from the original TRX’s $71,690 starting price in 2020.
* kuniskis’ Turnaround: The return of the TRX is part of a broader turnaround plan led by Tim Kuniskis, who returned to Stellantis after a brief retirement. He plans over 25 announcements through next year.
* Shifting Strategy – V8s are Back: Stellantis is reversing course on its previous plans to phase out gas V-8 engines. This is partly due to the weakening of fuel economy regulations under the Trump administration, but Kuniskis states he would have pursued this strategy irrespective.
* Sales Slump & Revival Effort: Stellantis’ U.S. sales have declined in recent years (falling from #4 to #6 in the US market), adn Kuniskis is aiming to revive sales, particularly for Ram and Jeep. He believes embracing V-8 engines is key to this.
* Other Announcements: alongside the TRX,ram announced a new 6.7-liter Cummins high-output turbo diesel engine. Other recent announcements include a return to NASCAR,resurrecting the Hemi V-8,and canceling a planned electric 1500 truck.
* Focus on Performance & “Symbol of Protest”: The resurrected Hemi V-8 is being marketed as a “Symbol of Protest,” suggesting a defiant stance against the push for full electrification.
In essence, the article portrays a significant strategic shift at Stellantis under Kuniskis, prioritizing performance and traditional engine options to boost sales and regain market share in the U.S.