Mr Surachai Chetchotisak CEO of RS Plc (RS) said that RS Group’s media and entertainment business has grown against the market trend in the last 2-3 months. The revenue from the sale of advertising media from the first quarter of 2023 increased by as high as 60%, reinforcing the success of the strategy of centralizing sales management for all advertising media to be under the marketing and media sales line (Media Sales and Marketing), the its strength comes from the flexibility to work to meet the customer’s budget needs worth it and help customers plan communications to create awareness and engagement in a 360 degree way, on air and on TV screen and cool Fahrenheit music wave including online channels and on-ground activities
Although the income from the trade business has a clear sign of recovery. Marketing plans and promotions are tailored to suit consumer spending. Including growing trends, especially Lifemate, a brand of pet products. where revenue continues to grow due to the Pet Humanization trend and product variety due to the increasing number of SKUs
However, the interesting movements of the RS Group during the first half of the year are as follows:
- TV station Channel 8 made a major adjustment. Emphasis on strengthening news programs By organizing an army of all new news programs under the slogan “News Channel 8 this is the real thing” led by Phuttha Apiwan, news director and famous news anchor. As a result, the ratings continued to rise. Recently, the skilled newscasters “Jitdee Sridee” and “Tlakan Chaianan” have been roped in to join the booster in the “Big News” program that came with the concept. “Tell big stories.. Play big things”
- Rapid adaptation of media and entertainment business It started with the restructuring of the media business into the RS Multimedia business group, focusing on content creation on all platforms. Especially the penetration of online channels, such as the program Scene Scramble in which Prairie Praiwan sits as the MC in a program that has a strong trend in each episode and has a combined total of almost 14 million views on YouTube Cost-effective communication channels and comprehensive in the related Reaching customers and helping sponsors find customers at all touch points, such as planning to use advertising media on Channel 8 and Cool Fahrenheit. do music marketing Including organizing activities to build relationships between products and consumers, such as the Channel 8 activity “Spicy Isaan Talad Taek” which received attention and exceeded the target of more than 300% of participants; COOL Summer Festival 2023. from COOLive with more than ten thousand visitors, etc.
- The return of RS Music in the music market begins with the acceptance of new artists through auditions under the project ?RS Newcomers? has overwhelming applicants and will be selected for the first round of auditions On Saturday, June 24, 1,000 people, while the project? RS Homecoming? After the release of the delightful song “Call Me Daddy” – Beam ft Thee Phee, it gained attention until it became the number 1 hot trend on YouTube and had views that exceeded 1 million views within 3 days the nation to invest in the music business Ready to launch soon and preparing to appoint a financial advisor to prepare to bring RS In addition, the D2B ETERNITY CONCERT: 22 years since the day I love you publish hosted by COOLive on August 5-6, 2023, from the teaser clip to promote the concert creating a viral trend People are talking about their nostalgia and longstanding bond with D2B on all social media.
- After the establishment of a joint venture Across the Universe with Grammy And there were ticket sales for the Versary GRAMMY x RS : 90?s Concert, which was the first concert that the two companies had planned to do together. It caused the phenomenon of more than 20,000 tickets sold quickly and from this success. Thus causing the organizers to launch another concert immediately followed under the theme GRAMMY x RS: 2K Celebration Concert, which will take place on September 9-10, 2023 and tickets will be sold on July 1.
For the second half Important highlights in the section of the trade business group. which will help drive the business to grow in the direction set In terms of generating income and creating an impact for RS Group to become the next level of Life Enrichment, which
The RS pet all business, which started its Pet Wellness business by investing 51% in Hato Pet Wellness Center in April, is now ready to launch PET ALL MY in the third quarter of this year. LOVE is a comprehensive retail store that offers products and services for pets. which will open the first Heart of the City flagship store on Lad Phrao Road. product sales And it provides bathing and grooming services for dogs and cats, which has the distinctive feature of clearly separating the service areas for dogs and cats. Including having a vet in the branch to examine initial symptoms and give advice on drug use in the pet pharmacy area during business hours as well, there are also plans to open 10 more branches by the end of the year. both in central Bangkok and in the metropolitan area
RS LiveWell plans to launch new products in the dietary supplement category. Including health and beauty products under new brands within the third quarter For the Lifemate brand, pet products will launch new products including dog snacks, cat licks, as well as dry food for dogs and cats that have been repackaging. premium mass image and adjust the recipe to a grain-free formula, free of grain ingredients that could cause allergies in pets. Providing food of the highest quality and highest nutritional value.
“Each of the business groups under the RS Group has a plan in line with the organisation’s road map. And there may be adjustments to the strategy according to the situation in order to “elevate all aspects of life” or to Enrich Life for our customers. which is committed to creating a happy experience while improving the quality of life and well-being of people and pets Domestic and international partners continuously to bring new expertise Came to expand and promote RS Group’s business to grow sustainably under the Expected to Entertain business model that around 3 more deals will happen by the end of 2023, which will lead to revenue and growth of each business group in line with the goals set,” said Surachai.
