Jonghee Han presents AI vision at CES2024, protecting privacy and strengthening connectivity” height=”300″ src=”width=”600″ /> ▲ Jonghee Han, Vice Chairman and Head of DX Division at Samsung Electronics, delivers a speech at the CES2024 pre-event. <삼성전자>
[비즈니스포스트] Jong-hee Han, vice president and head of the DX division of Samsung Electronics, presented the vision of artificial intelligence based on security and connectivity at the pre-event of CES2024, the world’s largest electronics fair.
Ahead of the opening of CES 2024, the world’s largest electronics fair held in Las Vegas, USA, Samsung Electronics held a press conference on the 8th (local time) and announced its vision for ‘AI for all: Smart hyper-connected experiences every day. life.’
At this event attended by 1,200 media and global partners, Vice Chairman Han outlined Samsung Electronics’ strategy of opening up with artificial intelligence, including △ strong security and a sense of responsibility suitable for the age of intelligence artificial, △ various new products based on artificial intelligence , and △ a new level of user experience.
◆ Samsung’s digital security and a sense of responsibility appropriate for the age of artificial intelligence
Vice Chairman Han explained that user security is the top priority in the age of artificial intelligence and expressed his determination to provide an integrated security solution suitable for the hyper-connected era.
He presented that the Samsung Nox Matrix and Samsung Bolt services, which developed based on Samsung Nox, which was created as a mobile security platform 10 years ago, have been expanded.
Samsung Nox Matrix is a platform where devices monitor each other to isolate problematic devices and help other devices maintain security. It will be applied to Samsung Electronics TVs and Family Hub refrigerators within this year.
Samsung Nox Vault is a system that manages sensitive personal information such as pin codes, passwords and patterns.
Samsung Electronics said that in order to strengthen security, it investigates vulnerabilities with various partners and proactively responds to hacking threats to create a new standard for privacy.
Vice Chairman Han also announced plans to expand the use of recycled resources into products and hold new collaborations to create a sustainable society based on social responsibility.
For resource circulation, Samsung Electronics applied recycled resin to approximately 14% of all plastics used in products in 2022 and is continuously researching to increase this proportion.
In addition, through a new collaboration with Tesla, a global electric vehicle company, we are working to strengthen interoperability with Tesla electric vehicles, solar panels, and home batteries.
◆ Create the best experience and value for customers with differentiated products based on artificial intelligence
Vice Chairman Han announced that he will strive to ensure that customers get great satisfaction from new TVs, home appliances, and mobile devices with artificial intelligence functions.
As a representative example, Samsung Electronics’ 2024 Neo QLED 8K TV has a neural network that is 8 times larger than before and has an artificial intelligence semiconductor that is 2 times faster.
This product has the ability to provide personalized content and services and connect to various devices through a powerful artificial intelligence processor and Tizen OS, Samsung Electronics’ own operating system.
Samsung Electronics also introduced new home appliances with better connectivity based on artificial intelligence.
Samsung Electronics has launched the 2024 model ‘Bespoke Refrigerator Family Hub Plus’, which has a 32-inch wide screen on the front of the fridge, and the new ‘Anyplace’ induction product, which has a 7-inch LCD. screen, and has object and space recognition functions as well as floor and carpet recognition. They unveiled the ‘Custom Jetbot Combo’, which recognizes itself and cleans according to the material.
◆ Achieving innovation in residential and mobile spaces through collaboration with other companies
Vice Chairman Han emphasized that Samsung Electronics has also achieved innovation in residential and mobile spaces through collaboration with other companies.
Samsung Electronics announced that it has collaborated with Hyundai Motor Group to enable the SmartThings connection platform to be used in automobiles.
For example, if customers own a Hyundai Motor Group vehicle connected to the SmartThings platform, they will be able to remotely start the car at home on a cold morning and activate the heater in advance.
Conversely, customers will be able to control home appliances and air conditioners in their cars through the SmartThings platform to create a comfortable indoor environment before entering the house.
Vice Chairman Han said, “Samsung Electronics has invested for over 10 years to go beyond technology and implement artificial intelligence that is reorganizing the entire industry and making life more convenient.” He added, “We will continue to strive to ensure that anyone can and easily. use artificial intelligence safely in their everyday lives.” “He said. Reporter Cho Jang-woo
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