Daily Manager 360 – Successmore sets a strategic plan. Profit to penetrate the agricultural products group under the brand Grow more and launch the campaign “Super Growth, grow fast, grow faster, increase revenue with the product group for agriculture GROW MORE”. Source from access to the best sales team and fastest growing distributors Offers offline strategies and integrates with online digital platforms Start a battle for market share and boost sales in 2023
Sitthawee Kiatchawanan, MD Executive Chairman of Successmore Being Public Company Limited or SCM said, “Over the past 10 years, Successmore has been operating the business of manufacturing and distributing products in the consumer products group. domestically and abroad The direct sales network (Multi-Level Marketing or “MLM”) continues to improve people’s health and quality of life. According to Inspiration for Your Being’s corporate aspiration, SCM will not stop inventing and developing products for 10 years. In response to the lifestyle of the new generation who care more about health. and penetrate more diverse user groups
At present, SCM has 6 main product brands, namely Nutrinal dietary supplements, S Mone facial skin care products, and Body Cheer products for daily use, a Tyfu Mwy brand agricultural product group (Tyfu Mwy) , an innovative product group, Smart Brand creation (Creu Clyfar) and a product group of cleaning products for use at home brand Neatly Home (Neatly Home)
with the slowing economy Including the factor causing the market to fall, it is expected to come from the inflation rate in the past year which caused the cost of living to rise. Causing consumer behavior and needs to change from the original, SCM therefore finds ways to adapt channels by formulating a marketing strategy that focuses on new consumers who care about healthcare. and farmers who want to increase agricultural production Organizing online and offline marketing activities to increase consumer awareness of the brand.
Mr. CEO of Successmore Being Public Company Limited or SCM said, “For the year 2023, Successmore is preparing to become the Head of Thought, reaching the 11th year. Strong SCM growth
The company aims to increase revenue at a rate of 20% through 4 main strategies: 1. Expand the member base. The goal is to expand the member base in Thailand In the form of the XYZ equation, where X increases the member base to get more volume, while Y is the quality of the members who must be more active the month, and Z is the order side that each member buys must be increased. which will focus on the market in areas with strong purchasing power North East and Central
2. Create a brand that is acceptable, able to expand the target group and create a brand of love by creating a Hero Brand 3. Raise the standard of work systems and people. Create a more successful successful business model AND develop 10-15 regional teams to build brand awareness and product features to more consumers.
4. Create a good customer experience Manage customers’ brand experience to achieve repeat purchases and brand loyalty, and SCM’s flagship product is agricultural products. GROW MORE brand can grow well. And it still has a market share re-ranked the company after the food supplements group with the number one market share, and soon SCM plans to accelerate the release of new product groups in the agricultural sector. support all markets and include all large market plant groups with ongoing demand to compare market share and generate more sales
For agricultural products, Transform Plus under the brand “GROW MORE” will expand the consumer base. Reduces the cost of using fertiliser. and increase productivity Currently, the Grow more brand has 3 agricultural products such as 1.) Transform Plus Formula 1 2.) Transform Plus Formula 2 and 3.) Soil improvement product Transform Soil.
Mr. said Noppakrit that this year’s strategy and marketing plan Successmore has planned by thinking differently, creating opportunities and sharing, as well as starting the year with the launch of the campaign “Super Growth, grow fast, grow faster, generate more income with the group of agricultural products, GROW MORE” as a program competition. To find the best sales team and expand the top 5, challenge your skill. to be the best in the championship line Win prizes, trophies and certificates worth a total of 1,000,000 baht for Successmore businessmen. This campaign will start from February to April 2023. There will also be an increase in advertising budgets to cover all aspects in order to create awareness, spread the word and stimulate more sales. by increasing the frequency of marketing communications Use offline and online media to reach consumers across the country.
the penetration of this market It reinforces the strategy of being a direct sales network operator (Multilevel Marketing or “MLM”), creating full growth.
Successmore Being Public Company Limited was established on 8 November 2012 by Mr. Sittawee. Kiatchananan and Noppakrit Mr Nithi Lertwijit Operating the business of distributing products in consumer products and consumer products domestically and internationally in the form of a direct sales network (Multi-Level Marketing or “MLM”) with a network of more than 250,000 members from 7 countries in the AEC. It became a public company on March 6, 2019, with a registered capital of 300 million baht. The company has 4 subsidiaries, namely SCM Innovative Co., Ltd. (“SMI”), Success Spirit Co, Ltd (“SPT” ), SCM Spirit (Myanmar) Co, Ltd (“SPM”) and Chad Leasing Co, Ltd.
