Sharon Chuter: Uoma Beauty Founder Dies at 42
- Sharon Chuter, the founder of the inclusive makeup brand Uoma Beauty, passed away on August 14, 2024.
- According to the Los Angeles medical Examiner's office, the cause of death is currently listed as deferred, meaning it is indeed still under inquiry.
- Chuter founded Uoma Beauty in 2019, quickly establishing the brand as a champion of inclusivity and portrayal in the beauty industry.
Uoma Beauty Founder Sharon Chuter Dies at 38
Sharon Chuter, the founder of the inclusive makeup brand Uoma Beauty, passed away on August 14, 2024. She was 38 years old.
According to the Los Angeles medical Examiner’s office, the cause of death is currently listed as deferred, meaning it is indeed still under inquiry. The news was first reported by The Business of Beauty.
Uoma Beauty and chuter’s Impact on the Industry
Chuter founded Uoma Beauty in 2019, quickly establishing the brand as a champion of inclusivity and portrayal in the beauty industry. The line launched at Ulta with over 100 products, notably featuring a foundation range encompassing 51 shades.This extensive shade range was a purposeful statement emphasizing the importance of diversity.
Uoma Beauty became notably recognized for its comprehensive foundation offerings and Chuter’s outspoken advocacy for women of color within the beauty sector.
The “Pull Up or Shut up” Movement
In 2020, Chuter initiated the ”Pull Up or Shut Up” movement. This campaign challenged retailers and beauty companies to publicly disclose the number of Black employees within their organizations, following widespread protests and calls for racial justice.