On the similar time, the Division of Data and Communications additionally encourages the enlargement of the White Record (authenticated content material really useful for promoting). This can be a assortment of content material objects (newspapers, magazines, content material creators) launched by the Ministry of Data and Communications to manufacturers and promoting businesses.
The Ministry of Data and Communications recommends that companies think about selecting promoting on the White Record to make sure model security, contributing to the event of a protected and wholesome Vietnamese promoting and digital content material ecosystem.
Manufacturers are beginning to shift their promoting money circulate to wash content material. Within the picture is Pham Quang Linh – proprietor of the YouTube channel Quang Linh Vlog with many movies spreading constructive vitality. Graphic picture: VNN
A consultant of the Division of Digital Promotion and Data stated that by the tip of 2023, the shift in promoting money circulate has progressively change into clearer. Promoting businesses and types fined on cross-border platforms are beginning to change path.
Cross-border platforms getting into Vietnam are compelled to adjust to the regulation, in any other case they are going to be boycotted and never allowed to function. Beneath this strain, cross-border platforms at the moment are beginning to apply many measures to forestall dangerous content material on Vietnamese our on-line world.
“MThe hole between home and overseas promoting money flows has begun to slender. The circulate of cash flowing into the nation has additionally elevated. In 2024, our purpose is to push that ratio even increased”, Mr. Le Quang Tu Do shared.
In reality, manufacturers and brokers have begun to search for home platforms equivalent to official press businesses, radio and tv stations, and authorized web sites. This brings extra equality to the Vietnamese promoting market.
In accordance with Mr. Le Quang Tu Do, to divert promoting money circulate from dangerous channels and promote the event of mainstream media channels, a very powerful resolution proposed by the Ministry of Data and Communications for 2024 is to develop the checklist of White Record.
“If the White Record is small, promoting companies and types should not have sufficient targets. We are going to develop and name for channel pages and accounts that create clear, authorized content material to register with the Ministry of Data and Communications by way of the digital info portal or by way of the MCN community (multi-channel community), the prolonged arms of the channels. cross-border platform”, stated the consultant of the Division of Digital Communications and Data Know-how.
Specifically, the Division of Digital Promotion and Data Know-how calls on manufacturers to promote on press businesses, authorized platforms and functions within the nation.
